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Building Brand Equity: A Customer-Based Modelling Approach · Study

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ArticleBuilding Brand Equity: A Customer-Based Modelling Approach

Anne Martensen2004

Article2004

Building Brand Equity: A Customer-Based Modelling Approach

Anne Martensen · Lars Grønholdt

32 citations·0/0 files stored·CBS Research Portal (Copenhagen Business School)

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

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2015Modeling passengers’ future behavioral intentions in airline industry using SEM 2008Sustaining the brand idea in electronic environments 2011THE INVESTIGATION AND ANALYSIS IMPACT OF BRAND DIMENSIONS ON SERVICES QUALITY AND CUSTOMERS SATISFACTION IN NEW ENTERPRISES OF IRAN 2019Consumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA 2006Characteristics of B2B adoption and planning of online marketing communications

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Year2004

Typearticle

Published2004-01-01

VenueCBS Research Portal (Copenhagen Business School)

Languageen

Citations32

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ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW2809591908

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