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Building Brand Equity: A Customer-Based Modelling Approach
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Building Brand Equity: A Customer-Based Modelling Approach (2004)Building Brand Equity: A Customer-Based M…Consumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA (2019)Consumer-based brand equity a…Modeling passengers’ future behavioral intentions in airline industry using SEM (2015)Modeling passengers’ future b…THE INVESTIGATION AND ANALYSIS IMPACT OF BRAND DIMENSIONS ON SERVICES QUALITY AND CUSTOMERS SATISFACTION IN NEW ENTERPRISES OF IRAN (2011)THE INVESTIGATION AND ANALYSI…Sustaining the brand idea in electronic environments (2008)Sustaining the brand idea in …Characteristics of B2B adoption and planning of online marketing communications (2006)Characteristics of B2B adopti…Building Strong Brands (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)The Digital Marketing Toolkit: A Literature Review for the Identification of Digital Marketing Channels and Platforms (2020)Determinants of Digital Innovation in Micro and Small Industries (2023)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Impact of service quality on satisfaction and loyalty at manufacturer-distributor dyad (2018)A fuzzy segmentation analysis of airline passengers in the U.S. based on service satisfaction. (2020)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Handbook of Social Psychology (2013)Website design: place for luxury brands in cyberspace? (2016)Drivers of user loyalty intention and commitment to a search engine: An exploratory study (2018)E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism (2021)Managing Brand Equity (1991)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Models of brand equity. A systematic and critical review (2024)B2B e-commerce adoption and its effect on SMEs’ brand equity: The integrative perspective of TOE and TAM (2025)
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  • 2015Modeling passengers’ future behavioral intentions in airline industry using SEM33 cited
  • 2008Sustaining the brand idea in electronic environments31 cited
  • 2011THE INVESTIGATION AND ANALYSIS IMPACT OF BRAND DIMENSIONS ON SERVICES QUALITY AND CUSTOMERS SATISFACTION IN NEW ENTERPRISES OF IRAN26 cited
  • 2019Consumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA22 cited
  • 2006Characteristics of B2B adoption and planning of online marketing communications19 cited

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