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Television advertisements and children's buying behaviour
16 references·12 citing·46 second hop
Television advertisements and children's buying behaviour (2010)Television advertisements and children's …Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework (2022)Affective and Cognitive Antec…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities (2006)Human Brands: Investigating A…Factors predicting the effectiveness of celebrity endorsement advertisements (2004)Factors predicting the effect…Children, Advertising, and Product Experiences: A Multimethod Inquiry (2000)Children, Advertising, and Pr…The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences (1999)The Social Uses of Advertisin…Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Consumer Socialization of Chi…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach (1988)Children's Use of Cognitive D…Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation (1986)Consumer Response to Televisi…Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation (1986)Consumer Response to Televisi…Affective Responses Mediating Acceptance of Advertising (1986)Affective Responses Mediating…Behavioral Evidence of the Effects of Televised Food Messages on Children (1982)Behavioral Evidence of the Ef…Age Differences in Children's Responses to Television Advertising: An Information-Processing Approach (1981)Age Differences in Children's…How Children Learn to Buy: The Development of Consumer Information-Processing Skills (1977)How Children Learn to Buy: Th…Children and Commercial Persuasion: An Attribution Theory Analysis (1974)Children and Commercial Persu…Impact of online buying behavioral tendencies of Generation Z on their parents’ consumption behavior: Insight from Indonesia (2022)Impact of online buying behav…YOUNG GENERATION AND ENVIRONMENTAL FRIENDLY AWARENESS: DOES IT THE IMPACT OF GREEN ADVERTISING? (2021)YOUNG GENERATION AND ENVIRONM…Television viewing and conspicuous consumption of households: evidence from India (2021)Television viewing and conspi…PERAN KESADARAN MEREK (BRAND AWARENESS) DALAM MEMEDIASI HUBUNGAN IKLAN OPPO DENGAN NIAT BELI KONSUMEN (2018)PERAN KESADARAN MEREK (BRAND …PERAN BRAND AWARENESS MEMEDIASI PENGARUH IKLAN TERHADAP NIAT BELI (STUDI PADA PRODUK PASTA GIGI MEREK SENSODYNE DI KOTA DENPASAR) (2018)PERAN BRAND AWARENESS MEMEDIA…Investigating the Factors Influencing Parent Toy Purchase Decisions: Reasoning and Consequences (2017)Investigating the Factors Inf…Young adolescents' advertising literacy and purchase intention in social network games: Influence of perspective taking and need for cognition (2016)Young adolescents' advertisin…A Review on Impact of Socialization Agents in Breeding Consumerism among Children (2015)A Review on Impact of Sociali…The development of brand attitudes among young consumers (2014)The development of brand atti…Children's Attitudinal Reactions to TV Advertisements: The African Experience (2012)Children's Attitudinal Reacti…Assessing the Effectiveness of Electric Conservation Advertisements in Isfahan Channel Television (2011)Assessing the Effectiveness o…An Investigation of TV Advertisement Effects on Customers' Purchasing and their Satisfaction (2011)An Investigation of TV Advert…Communication and Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). 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this work references cited by second hop

References

  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
  • 2006Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities1,144 cited
  • 1986Affective Responses Mediating Acceptance of Advertising1,076 cited
  • 2022Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework644 cited
  • 1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation627 cited
  • 2004Factors predicting the effectiveness of celebrity endorsement advertisements536 cited
  • 1974Children and Commercial Persuasion: An Attribution Theory Analysis405 cited
  • 1999The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences399 cited
  • 1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation313 cited
  • 1982Behavioral Evidence of the Effects of Televised Food Messages on Children266 cited
  • 1988Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach261 cited
  • 1977How Children Learn to Buy: The Development of Consumer Information-Processing Skills

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248 cited
  • 1981Age Differences in Children's Responses to Television Advertising: An Information-Processing Approach248 cited
  • 2000Children, Advertising, and Product Experiences: A Multimethod Inquiry244 cited
  • Cited by

    • 2018PERAN KESADARAN MEREK (BRAND AWARENESS) DALAM MEMEDIASI HUBUNGAN IKLAN OPPO DENGAN NIAT BELI KONSUMEN45 cited
    • 2016Young adolescents' advertising literacy and purchase intention in social network games: Influence of perspective taking and need for cognition44 cited
    • 2011An Investigation of TV Advertisement Effects on Customers' Purchasing and their Satisfaction36 cited
    • 2017Investigating the Factors Influencing Parent Toy Purchase Decisions: Reasoning and Consequences28 cited
    • 2021YOUNG GENERATION AND ENVIRONMENTAL FRIENDLY AWARENESS: DOES IT THE IMPACT OF GREEN ADVERTISING?22 cited
    • 2012Children's Attitudinal Reactions to TV Advertisements: The African Experience21 cited
    • 2014The development of brand attitudes among young consumers19 cited
    • 2011Assessing the Effectiveness of Electric Conservation Advertisements in Isfahan Channel Television15 cited
    • 2015A Review on Impact of Socialization Agents in Breeding Consumerism among Children13 cited
    • 2018PERAN BRAND AWARENESS MEMEDIASI PENGARUH IKLAN TERHADAP NIAT BELI (STUDI PADA PRODUK PASTA GIGI MEREK SENSODYNE DI KOTA DENPASAR)12 cited
    • 2021Television viewing and conspicuous consumption of households: evidence from India12 cited
    • 2022Impact of online buying behavioral tendencies of Generation Z on their parents’ consumption behavior: Insight from Indonesia11 cited