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Getting to Know the Competition: A Content Analysis of Publicly and Corporate Funded Physical Activity Advertisements
16 references·2 citing·41 second hop
Getting to Know the Competition: A Content Analysis of Publicly and Corporate Funded Physical Activity Advertisements (2008)Getting to Know the Competition: A Conten…MASS MEDIA ATTITUDE CHANGE: Implications of the Elaboration Likelihood Model of Persuasion (2009)MASS MEDIA ATTITUDE CHANGE: I…The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice (2006)The Strategic Use of Gain- an…The Role of Conscious Awareness in Consumer Behavior (2005)The Role of Conscious Awarene…INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words (2005)INDIRECT PERSUASION IN ADVERT…Lessons Learned from Public Health Mass Media Campaigns: Marketing Health in a Crowded Media World (2004)Lessons Learned from Public H…Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects (2004)Attention Capture and Transfe…Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes (1995)Understanding the Effects of …Copywriters' Implicit Theories of Communication: An Exploration (1995)Copywriters' Implicit Theorie…Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength (1994)Advertising Repetition and Va…Advances in prospect theory: Cumulative representation of uncertainty (1992)Advances in prospect theory: …Handbook of consumer behavior (1991)Handbook of consumer behaviorNews as Framing (1989)News as FramingMeasures of Association (1983)Measures of AssociationConsumer behavior and marketing action (1981)Consumer behavior and marketi…Theories of attitude change (1967)Theories of attitude changeA Coefficient of Agreement for Nominal Scales (1960)A Coefficient of Agreement fo…A Picture Worth a Thousand Texts? 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Asian Newspaper Coverage of Conflicts (2005)A Failure to Communicate: Agenda Setting in Media and Policy Studies (2013)The Measurement of Observer Agreement for Categorical Data (1977)Schedule for Affective Disorders and Schizophrenia for School-Age Children-Present and Lifetime Version (K-SADS-PL): Initial Reliability and Validity Data (1997)Interrater reliability: the kappa statistic (2012)Tau-b or Not Tau-b: Measuring the Similarity of Foreign Policy Positions (1999)Handbook of multimethod measurement in psychology. (2006)Testing the Newcastle Ottawa Scale showed low reliability between individual reviewers (2013)
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References

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228 cited
  • 1994Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength176 cited
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    • 2020A Picture Worth a Thousand Texts? Investigating the Influences of Visual Appeals in a Text Message-Based Health Intervention21 cited
    • 202030+ years of media analysis of relevance to chronic disease: a scoping review21 cited