Why Won't Consumers Adopt M-Commerce? An Exploratory Study

Pruthikrai Mahatanankoon · Joaquin Vila

41 citations0/0 files storedJournal of Internet Commerce

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Technology Adoption and User Behaviour Mobile and Web Applications Health, Technology, Consumer Behavior

Abstract

The adoption of mobile applications in the United States is still far from reaching its full potential. Numerous applications are being implemented, but consumers' expectations seem to surpass its practical use. A series of surveys are used to examine possible barriers that hinder the adoption of mobile commerce applications. Through exploratory factor analysis, the results identify five major factors that impede the applicability of m-commerce: unawareness, device inefficiency, conventional transactions, interoperability, and personalization needs. This study also proposes possible remedies to overcome such barriers.

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References

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