References

• 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
• 1994The Capabilities of Market-Driven Organizations6,532 cited
• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 1990Causal Ambiguity, Barriers to Imitation, and Sustainable Competitive Advantage2,693 cited
• 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
• 1999Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing986 cited
• 1992The Value of Brand Equity807 cited
• 2004How is Manifest Branding Strategy Related to the Intangible Value of a Corporation?563 cited
• 2004Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships550 cited
• 1994The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions474 cited
• 1999Theory Testing Using Case Studies in Business-to-Business Research414 cited
• 2001Marketing's contribution to the implementation of business strategy: an empirical analysis397 cited
• 1991Corporate identity: making business strategy visible through design396 cited
• 1994Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue