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Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound
0 references·16 citing·56 second hopsampled
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  • 2010Shaping the Halal into a brand?534 cited
  • 2011Multisensory design: Reaching out to touch the consumer413 cited
  • 2013Exploring the conceptualization of the sensory dimension of tourist experiences355 cited
  • 2006Re-inventing invention: new tendencies in capitalist commodification326 cited
  • 2016Tourists' memories, sensory impressions and loyalty: In loco and post-visit study in Southwest Portugal247 cited
  • 2016Thinking inside the box: How seeing products on, or through, the packaging influences consumer perceptions and purchase behaviour224 cited
  • 2015Eating with our ears: assessing the importance of the sounds of consumption on our perception and enjoyment of multisensory flavour experiences201 cited
  • 2007Application of a Model for the Effectiveness of Event Marketing168 cited
  • 2008Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices that Mask Marketing Messages141 cited
  • 2014Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity133 cited
  • 2009What is Sensory Marketing?125 cited
  • 2013Android smartphone adoption and intention to pay for mobile internet112 cited
  • 2019‘All Knowledge Begins with the Senses’1: Towards a Sensory Criminology105 cited

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2012
A New Approach to Stadium Experience: The Dynamics of the Sensoryscape, Social Interaction, and Sense of Home
102 cited
  • 2019Applying Effective Sensory Marketing to Sustainable Coffee Shop Business Management88 cited
  • 2013Antecedents and consequences of in‐store experiences based on an experiential typology85 cited