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Virtual world brand experience and its impact on real world purchasing behavior · Study

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ArticleVirtual world brand experience and its impact on real world purchasing behavior

Jason A. Gabisch2011

Article2011

Virtual world brand experience and its impact on real world purchasing behavior

Jason A. Gabisch

68 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Consumer Retail Behavior Studies

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References

1991The theory of planned behavior 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.2001Efficacy of the Theory of Planned Behaviour: A meta‐analytic review 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?2006Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior1 2003Choice of Travel Mode in the Theory of Planned Behavior: The Roles of Past Behavior, Habit, and Reasoned Action 2002Residual Effects of Past on Later Behavior: Habituation and Reasoned Action Perspectives 1997Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence

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2013Online experiences: flow theory, measuring online customer experience in e-commerce and managerial implications for the lodging industry 2016Retail brand experience: scale development and validation 2021Storytelling in online shops: the impacts on explicit and implicit user experience, brand perceptions and behavioral intention 2021Virtual reality as a promotion tool for small independent stores

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Year2011

Typearticle

Published2011-05-06

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations68

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.2011.29

openalex_workW2019012812

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