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Virtual world brand experience and its impact on real world purchasing behavior

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References

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1998

Self‐Identity and the Theory of Planned Behavior: A Useful Addition or an Unhelpful Artifice?1

317 cited

1999Alcohol Consumption and the Theory of Planned Behavior: An Examination of the Cognitive Mediation of Past Behaviorid294 cited

2009Reciprocal Effects Between Multichannel Retailers’ Offline and Online Brand Images236 cited

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