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Reciprocal Effects Between Multichannel Retailers’ Offline and Online Brand Images · Study

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ArticleReciprocal Effects Between Multichannel Retailers’ Offline and Online Brand Images

Wi‐Suk Kwon2009

Article2009

Reciprocal Effects Between Multichannel Retailers’ Offline and Online Brand Images

Wi‐Suk Kwon · Sharron J. Lennon

236 citations·0/0 files stored·Journal of Retailing

No readable copy stored yet — this record is metadata only.

Consumer Retail Behavior Studies Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 236 citations exist upstream.

References

1980Understanding Attitudes and Predicting Social Behavior 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1957A Theory of Cognitive Dissonance 2017A Theory of Cognitive Dissonance 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1990The case for motivated reasoning.1985A technology acceptance model for empirically testing new end-user information systems : theory and results 1979Biased assimilation and attitude polarization: The effects of prior theories on subsequently considered evidence.

Cited by

2011Assessing the Self-service Technology Encounters: Development and Validation of SSTQUAL Scale 2015Does relationship marketing matter in online retailing? A meta-analytic approach 2014The role of social network websites in the consumer–brand relationship 2016Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa 2022Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward 2019The Value of Rapid Delivery in Omnichannel Retailing 2014Business Model Transformation in Moving to a Cross-Channel Retail Strategy: A Case Study 2019Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption

Details

Year2009

Typearticle

Published2009-07-05

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations236

Files0 public / 0

ShelfConsumer Retail Behavior Studies

Identifiers

doi10.1016/j.jretai.2009.05.011

openalex_workW2004718079

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