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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Wi‐Suk Kwon · Study

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Wi‐Suk Kwon

18 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0001-8338-3817

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Citations1,862

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Most cited in this library

The role of product brand image and online store image on perceived risks and online purchase intentions for apparel2012 · 359 citations
What induces online loyalty? Online versus offline brand images2008 · 275 citations
Reciprocal Effects Between Multichannel Retailers’ Offline and Online Brand Images2009 · 236 citations
Effects of Internal–External Congruence-Based CSR Positioning: An Attribution Theory Approach2019 · 234 citations
The Impact of Online Shopping Experience on Risk Perceptions and Online Purchase Intentions: Does Product Category Matter?2014 · 190 citations

Works

18 shown

Exploring Risks and Benefits of Cross-Border E-Commerce Consumption: A Qualitative Investigation of Chinese Consumers

Breaking Boundaries·2022·2 authors·other·Open access

0citations

External pressure or internal culture? An innovation diffusion theory account of small retail businesses’ social media use

Journal of Retailing and Consumer Services·2021·4 authors·Open access

69citations

Effects of Internal–External Congruence-Based CSR Positioning: An Attribution Theory Approach

Journal of Business Ethics·2019·3 authors

234citations

Developing and Validating a Naturalistic Decision Model for Intelligent Language-Based Decision Aids

Proceedings of the Human Factors and Ergonomics Society Annual Meeting·2017·4 authors

3citations

What Does the Brain Tell about Scarcity Bias? Cognitive Neuroscience Evidence of Decision Making under Scarcity

·2017·4 authors·report·Open access

1citations

Are third-party green–brown ratings believed?: The role of prior brand loyalty and environmental concern

Journal of Business Research·2015·3 authors·Open access

61citations

Impact of Online Flow on Brand Experience and Loyalty

Journal of electronic commerce research·2015·3 authors

67citations

The Impact of Online Shopping Experience on Risk Perceptions and Online Purchase Intentions: Does Product Category Matter?

·2014·3 authors

190citations

Enhancing Brand Loyalty through Brand Experience: Application of Online Flow Theory

·2013·3 authors·report·Open access

21citations

A model of antecedents of consumers' post brand attitude upon exposure to a cause–brand alliance

International Journal of Nonprofit and Voluntary Sector Marketing·2012·2 authors

29citations

Creating successful cause–brand alliances: The role of cause involvement, perceived brand motivations and cause–brand alliance attitude

Journal of Brand Management·2012·3 authors

30citations

Creating Effective Cause-Related Marketing Campaigns

Clothing and Textiles Research Journal·2012·3 authors

33citations

The role of product brand image and online store image on perceived risks and online purchase intentions for apparel

Journal of Retailing and Consumer Services·2012·4 authors

359citations

The influence of prior experience and age on mature consumers' perceptions and intentions of internet apparel shopping

Journal of Fashion Marketing and Management·2010·2 authors

86citations

Exploration of Apparel Brand Knowledge

Clothing and Textiles Research Journal·2009·2 authors

41citations

Reciprocal Effects Between Multichannel Retailers’ Offline and Online Brand Images

Journal of Retailing·2009·2 authors

236citations

What induces online loyalty? Online versus offline brand images

Journal of Business Research·2008·2 authors

275citations

Online visual merchandising (VMD) of apparel web sites

Journal of Fashion Marketing and Management·2007·3 authors

127citations