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Marketing, Society, and Conflict · Study

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ArticleMarketing, Society, and Conflict

Edwin H. Lewis1976

Article1976

Marketing, Society, and Conflict

Edwin H. Lewis · Sidney J. Levy · Gerald Zaltman

124 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies American History and Culture Consumer Behavior in Brand Consumption and Identification

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Year1976

Typearticle

Published1976-04-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations124

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/1251024

openalex_workW2019032263

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