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Marketing, Society, and Conflict
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Marketing, Society, and Conflict (1976)Marketing, Society, and ConflictBeyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject (2018)Beyond Acculturation: Multicu…Indigenes’ Responses to Immigrants’ Consumer Acculturation: A Relational Configuration Analysis (2015)Indigenes’ Responses to Immig…Grundlagen des Marketing (2012)Grundlagen des MarketingA social marketing mix for renewable energy in Europe based on consumer stated preference surveys (2011)A social marketing mix for re…Social marketing: implications for contemporary marketing practices classification scheme (2008)Social marketing: implication…The Effects of Relationship Marketing Orientation on Business Performance in the Hotel Industry (2006)The Effects of Relationship M…Salesperson Empathy and Listening: Impact on Relationship Outcomes (2005)Salesperson Empathy and Liste…In search of a golden blend: perspectives on the marketing of fair trade coffee (2005)In search of a golden blend: …Évolution de l'épistémè économique et sociale : proposition d'un cadre de morale, de déontologie, d'éthique et de responsabilité pour le marketer (2004)Évolution de l'épistémè écono…Communication in postmodern integrated marketing (2002)Communication in postmodern i…Mapping relationships in China: guanxi dynamic approach (2000)Mapping relationships in Chin…The effects of gender on the development of relationships between clients and financial advisers (1995)The effects of gender on the …Buyer‐seller relationships: A conceptual model and empirical investigation (1994)Buyer‐seller relationships: A…Formal Intermediaries in the Marriage Market: A Typology and Review (1992)Formal Intermediaries in the …The Politics of Marketing: Analyzing the Parallel Political Marketplace (1986)The Politics of Marketing: An…Publishing Activity in Marketing as an Indicator of Its Structure and Disciplinary Boundaries (1979)Publishing Activity in Market…Social Marketing: An Approach to Planned Social Change (1971)Social marketing: A pathway to consumption reduction? 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(1998)Introducing a spatial perspective to analyze market dynamics (2016)Distinction: A Social Critique of the Judgement of Taste* (2018)Far apart yet close by: Social media and acculturation among international students in the UK (2018)Between Cultural Appreciation and Cultural Appropriation: Self-Authorizing the Consumption of Cultural Difference (2023)A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)Competitive advantage, knowledge and relationship marketing: where, what and how? (2004)Together We Rise: How Social Movements Succeed (2020)The Power of Listening at Work (2021)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)A Brief History of Neoliberalism (2005)A Brief History of Neoliberalism (2020)Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing (2020)Consumption Ideology (2021)
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  • 1994Buyer‐seller relationships: A conceptual model and empirical investigation204 cited
  • 2005Salesperson Empathy and Listening: Impact on Relationship Outcomes187 cited
  • 2000Mapping relationships in China: guanxi dynamic approach123 cited
  • 2018Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject120 cited
  • 2005In search of a golden blend: perspectives on the marketing of fair trade coffee119 cited
  • 2011A social marketing mix for renewable energy in Europe based on consumer stated preference surveys118 cited
  • 2015Indigenes’ Responses to Immigrants’ Consumer Acculturation: A Relational Configuration Analysis110 cited
  • 2008Social marketing: implications for contemporary marketing practices classification scheme105 cited
  • 1992Formal Intermediaries in the Marriage Market: A Typology and Review95 cited
  • 2006The Effects of Relationship Marketing Orientation on Business Performance in the Hotel Industry86 cited
  • 1979Publishing Activity in Marketing as an Indicator of Its Structure and Disciplinary Boundaries85 cited
  • 1986The Politics of Marketing: Analyzing the Parallel Political Marketplace80 cited
  • 2002Communication in postmodern integrated marketing78 cited
  • 2004

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Évolution de l'épistémè économique et sociale : proposition d'un cadre de morale, de déontologie, d'éthique et de responsabilité pour le marketer
74 cited
  • 2012Grundlagen des Marketing69 cited
  • 1995The effects of gender on the development of relationships between clients and financial advisers66 cited