A Study on the Consumer Adoption Behaviors of Internet Bank

Abstract

Base on the Unified Theory of Acceptance and Use of Technology (UTAUT), the purpose of this study was to examine the influencing factors of the adoption of the financial services of Internet Bank. The proposed research model was validated with 371 respondents from nine domestic banks’ customers in Taiwan. The findings of this study revealed that the prominent antecedents include Performance Expectancy, Effort Expectancy, Social Influence, and Perceived Risk. Most hypotheses of the study proposed are well supported by the empirical results. Furthermore, the proposed model can account for the variation of intention of use and usage behavior well enough. The results also showed that gender, age, and experience possessed moderating effects among antecedents and outcome variable. The findings may be used as theoretical base for future research and offer empirical foresight to managers of organizations in assessing and evaluating the performance of the Internet Bank

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 11 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.