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Determinants of customers' intentions to use hedonic networks: The case of Instagram · Study

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ArticleDeterminants of customers' intentions to use hedonic networks: The case of Instagram

Nedra Bahri-Ammari2018

Article2018

Determinants of customers' intentions to use hedonic networks: The case of Instagram

Nedra Bahri-Ammari · Walid Hadhri · Mariem Mezrani

89 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Digital Marketing and Social Media

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1991The theory of planned behavior 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 1988Structural equation modeling in practice: A review and recommended two-step approach.1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1980Understanding Attitudes and Predicting Social Behavior 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models

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Details

Year2018

Typearticle

Published2018-10-18

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations89

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1016/j.jretconser.2018.09.001

openalex_workW2896062003

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2022Drivers of purchase intention in Instagram Commerce

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