References

• 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
• 2025Advances in Consumer Research13,264 cited
• 1985Mental Accounting and Consumer Choice4,875 cited
• 1987Dimensions of Consumer Expertise4,373 cited
• 2008Mental Accounting and Consumer Choice3,415 cited
• 1983Advances in Consumer Research2,879 cited
• 1979An Information Processing Theory of Consumer Choice2,245 cited
• 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
• 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
• 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
• 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective1,054 cited
• 1981Familiarity and Its Impact on Consumer Decision Biases and Heuristics961 cited
• 1973Buyers' Subjective Perceptions of Price731 cited
• 1978Consumer and Industrial Buying Behavior607 cited
• 1974Brand Choice Behavior as a Function of Information Load: Replication and Extension