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Profitability of loyalty reward programs: An analytical investigation · Study

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ArticleProfitability of loyalty reward programs: An analytical investigation

Amir Gandomi2012

Article2012

Profitability of loyalty reward programs: An analytical investigation

Amir Gandomi · Saeed Zolfaghari

51 citations·0/0 files stored·Omega

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Customer Service Quality and Loyalty Supply Chain and Inventory Management Consumer Market Behavior and Pricing

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References

1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions 2004The impact of supply chain management practices on competitive advantage and organizational performance 1987Markets with Consumer Switching Costs 1997Do Customer Loyalty Programs Really Work 1997Loyalty programs and their impact on repeat-purchase loyalty patterns 1987The Competitiveness of Markets with Switching Costs 2007The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty 1988Dynamic Competition with Switching Costs

Cited by

2017Impact of customer loyalty and service operations on customer behaviour and firm performance: empirical evidence from UK retail sector 2017‘Buy n times, get one free’ loyalty cards: Are they profitable for competing firms? A game theoretic analysis 2016Modeling Reward Expiry for Loyalty Programs in a Competitive Market 2023Hiding or disclosing? Information discrimination in member-only discounts 2015Maximizing customer equity subject to capacity constraints

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2011Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Designarticle · 10 shared references 2016Modeling Reward Expiry for Loyalty Programs in a Competitive Marketarticle · 10 shared references 2017‘Buy n times, get one free’ loyalty cards: Are they profitable for competing firms? A game theoretic analysisarticle · 9 shared references 2011Loyalty Programmes: Current Knowledge and Research Directions*article · 8 shared references 2014Dynamics of price premiums in loyalty programsarticle · 8 shared references 2019When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristicsarticle · 7 shared references

Details

Year2012

Typearticle

Published2012-10-18

VenueOmega

ISSN-L0305-0483

Languageen

Citations51

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.omega.2012.10.003

openalex_workW2019132869

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2017To tier or not to tier: An analysis of multitier loyalty programs׳ optimality conditions