Why ethical charters

Abstract

Coaching, as the practice of supporting managers to maximize their performance, remains in the media spotlight. Beyond the humanistic virtues in which coaching is often cloaked, the discourse of prominent practitioners seeks to justify the morality of this fledgling profession. With this aim, coaching federations enforce codes of conduct, promote contractual relationships between the parties, and invite coaches to be supervised in order to cope with the sensitive matter of coach-coachee transference. This movement constitutes a powerful means to proclaim legitimacy that does not, however, preclude the question of the personal ethics of the coach.

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