Purpose The purpose of this paper is to describe the theory and benefits of poetry, storytelling, and metaphor when applied to cross‐cultural leadership. Design/methodology/approach The methodology utilized is founded on preliminary research on metaphors, poetry and leadership with examples and connections based upon experience. Findings Explains how the use of poetry and metaphors can be utilized by a leader to build trust and demonstrate empathy; how to communicate more effectively; and, how to inspire. Research limitations/implications Possible future research on the psychological and sociological aspects of the messages that most impel, mobilize, and inspire people to act on complex ideas. Practical implications Leaders can approach communications, empathy, and trust with a tool that will enable them to inspire action in complex cultural environments. Originality/value There has been little published on the connection between effective leadership and the use of poetry and metaphor. Leadership requires the ability to inspire the desire to follow, and to ignite the intellect and emotions of those who follow.
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