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Finding the “Missing Link”: Advertising’s Impact on Word of Mouth, Web Searches, and Site Visits

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References

1968The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign2,431 cited
2003The Effect of Word of Mouth on Sales: Online Book Reviews383 cited
1967Word of mouth advertising : a review of the literature209 cited
2001The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth177 cited

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2011Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites2,132 cited
2008Consumers’ Reliance on Product Information and Recommendations Found in UGC399 cited
2011Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China371 cited
2013eWOM and the importance of capturing consumer attention within social media346 cited
2019Tackling social media data analysis139 cited
2019Online brand advocacy (OBA): the development of a multiple item scale125 cited
2011Generation C: Content, Creation, Connections and Choice118 cited
2016Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance110 cited
2019Influence of eWOM information on consumers’ behavioral intentions in mobile social networks108 cited
2013The Word of Mouth Dynamic: How Positive (and Negative) WOM Drives Purchase Probability

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2014Social Network Marketing Strategy and SME Strategy Benefits98 cited

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2011Viral Advertising: Definitional Review and Synthesis96 cited

2022Online brand advocacy for sustainable brands: a study in an emerging market15 cited

2023Optimal promotional mix and pricing when faced with uncertain product value14 cited

2016Moderating effect of peer group environment on consumer predisposition towards premium promotions: A study on young urban consumers in India9 cited