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A novel customer scoring model to encourage the use of mobile value added services · Study

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ArticleA novel customer scoring model to encourage the use of mobile value added services

Hyunchul Ahn2011

Article2011

A novel customer scoring model to encourage the use of mobile value added services

Hyunchul Ahn · Jae Joon Ahn · Hyun Woo Byun · Kyong Joo Oh

10 citations·0/0 files stored·Expert Systems with Applications

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Customer churn and segmentation Customer Service Quality and Loyalty Data Mining and Machine Learning Applications

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References

1999Building Data Mining Applications for CRM 2008Towards an understanding of the behavioral intention to use 3G mobile value-added services 2005The use of data mining and neural networks for forecasting stock market returns 2002VALUE CREATION IN MOBILE COMMERCE: FINDINGS FROM A CONSUMER SURVEY 2005Predicting box-office success of motion pictures with neural networks 1987A Five-State Financial Distress Prediction Model 2000Bankruptcy prediction 2001Measuring the impact of data mining on churn management

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Year2011

Typearticle

Published2011-03-13

VenueExpert Systems with Applications

ISSN-L0957-4174

Languageen

Citations10

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/j.eswa.2011.03.054

openalex_workW2019416385

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