Test marketing of branded, low fat, fresh beef

Rhonda K. Skaggs · Dale J. Menkhaus · Steven J. Torok · Ray A. Field

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Consumer Market Behavior and Pricing Meat and Animal Product Quality Consumer Attitudes and Food Labeling

Abstract

The potential of marketing a branded, low fat, fresh beef product was studied. Consumers were receptive to the test product and were willing to compromise on taste for a product that was perceived to be healthier. Opportunities appear to exist for a range of beef products targeted at selective consumer segments. The test marketing procedure did not include alternative price levels for the product.

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2000Marketing management: analysis. planning. implementation and control 1973Book Review: Marketing Management: Analysis, Planning and Control, Second Edition 1960Marketing definitions : a glossary of marketing terms 1981Strategy, Policy and Central Management

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1990AN ANALYSIS OF THE USE OF GRADES AND HOUSEBRAND LABELS IN THE RETAIL BEEF MARKET

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