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Conceptualization vs. Vocationalism: Defining the Role of Marketing Education in a Liberal Arts Context
2 references·2 citing·15 second hop
Conceptualization vs. Vocationalism: Defining the Role of Marketing Education in a Liberal Arts Context (1981)Conceptualization vs. Vocationalism: Defi…The Higher Learning in America (1999)The Higher Learning in AmericaCareers and Noncommunication: The Case of Academic and Applied Marketing Research (1976)Careers and Noncommunication:…Applying Marketing Techniques to Improve Students' Perceptions of Marketing (1988)Applying Marketing Techniques…The Mass Lecture Section: An Individualized Approach to Instructional Design (1986)The Mass Lecture Section: An …Experimental and Quasi-Experimental Designs for Research (1963)Client-Sponsored Projects in a Marketing Research Course (1981)Shaping the Marketing Curriculum: The CEO Perspective (1984)Journal of Marketing Education (1980)1983 AMA educators' proceedings (1983)The Marketing Curriculum: A Decade of Change (1984)Competition in Science (1974)Productivity Differences Among Scientists: Evidence for Accumulative Advantage (1974)The Conflict of Professionals in Bureaucratic Organizations (1974)Academic and Practitioner Theories of Marketing (2002)Connected marketing : the viral, buzz and word of mouth revolution (2006)The academician–practitioner gap in advertising (2007)The idea of the university in the global era: From knowledge as an end to the end of knowledge? (1998)Leadership Education in Colleges: Toward a 21st Century Paradigm (2000)Towards the knowledge democracy? Knowledge production and the civic role of the university (2007)
this work references cited by second hop

References

  • 1999The Higher Learning in America186 cited
  • 1976Careers and Noncommunication: The Case of Academic and Applied Marketing Research51 cited

Cited by

  • 1986The Mass Lecture Section: An Individualized Approach to Instructional Design9 cited
  • 1988Applying Marketing Techniques to Improve Students' Perceptions of Marketing6 cited

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