The Intercollegiate Ethics Bowl: An Active Learning Experience

Abstract

This paper introduces the Intercollegiate Ethics Bowl (IEB) as a means of promoting active learning in the realm of marketing ethics. The cases discussed in the competition are based on current ethical issues and require students to provide a coherent analysis of what are generally complex, ambiguous, and highly viewpoint dependent issues. The goal is for students to approach the intellectual controversy in such a manner that they are able to arrive at the best reasoned judgment possible. Using an active learning technique consistent with constructive controversy theory, the generation of deliberate discourse is believed to enhance students' moral development.

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