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Using visualization to alter the balance between desirability and feasibility during choice
16 references·3 citing·48 second hop
Using visualization to alter the balance between desirability and feasibility during choice (2008)Using visualization to alter the balance …Visual and verbal processing strategies in comprehension and judgment (2008)Visual and verbal processing …Social psychology: handbook of basic principles (2008)Social psychology: handbook o…Seeing the Forest or the Trees: Implications of Construal Level Theory for Consumer Choice (2007)Seeing the Forest or the Tree…Is There a Substitute for Direct Experience? Comparing Consumers' Preferences after Direct and Indirect Product Experiences (2007)Is There a Substitute for Dir…Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior (2007)Construal Levels and Psycholo…Construal Level Theory as an Integrative Framework for Behavioral Decision‐Making Research and Consumer Psychology (2007)Construal Level Theory as an …Construal Level Theory and Consumer Behavior (2007)Construal Level Theory and Co…When do you Want It? Time, Decisions, and Public Policy (2006)When do you Want It? Time, De…Resource Slack and Propensity to Discount Delayed Investments of Time Versus Money. (2005)Resource Slack and Propensity…Fluency of Consumption Imagery and the Backfire Effects of Imagery Appeals (2005)Fluency of Consumption Imager…Understanding the Effects of Process-Focused versus Outcome-Focused Thought in Response to Advertising (2004)Understanding the Effects of …Process Versus Outcome Thought Focus and Advertising (2003)Process Versus Outcome Though…From Thought to Action: Effects of Process-Versus Outcome-Based Mental Simulations on Performance (1999)From Thought to Action: Effec…The role of feasibility and desirability considerations in near and distant future decisions: A test of temporal construal theory. (1998)The role of feasibility and d…The Illusion of Delayed Incentives: Evaluating Future Effort-Money Transactions (1998)The Illusion of Delayed Incen…An Imagery-Processing View of the Role of Pictures in Print Advertisements (1991)An Imagery-Processing View of…When the “Charm of Three” Fades: Mental Imagery Moderates the Impact of the Number of Ad Claims on Persuasion (2021)When the “Charm of Three” Fad…Should I plan? Planning effects on perceived effort and motivation in goal pursuit (2015)Should I plan? Planning effec…Visceral fit: While in a visceral state, associated states of the world seem more likely. 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References

  • 2008Social psychology: handbook of basic principles5,473 cited
  • 1998The role of feasibility and desirability considerations in near and distant future decisions: A test of temporal construal theory.2,367 cited
  • 2007Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior1,776 cited
  • 1999From Thought to Action: Effects of Process-Versus Outcome-Based Mental Simulations on Performance648 cited
  • 2007Construal Level Theory and Consumer Behavior525 cited
  • 2005Resource Slack and Propensity to Discount Delayed Investments of Time Versus Money.400 cited
  • 2005Fluency of Consumption Imagery and the Backfire Effects of Imagery Appeals356 cited
  • 1991An Imagery-Processing View of the Role of Pictures in Print Advertisements297 cited
  • 2007Seeing the Forest or the Trees: Implications of Construal Level Theory for Consumer Choice286 cited
  • 2007Construal Level Theory as an Integrative Framework for Behavioral Decision‐Making Research and Consumer Psychology258 cited
  • 2007Is There a Substitute for Direct Experience? Comparing Consumers' Preferences after Direct and Indirect Product Experiences238 cited
  • 1998The Illusion of Delayed Incentives: Evaluating Future Effort-Money Transactions233 cited
  • 2008Visual and verbal processing strategies in comprehension and judgment174 cited
  • 2004

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Understanding the Effects of Process-Focused versus Outcome-Focused Thought in Response to Advertising
167 cited
  • 2006When do you Want It? Time, Decisions, and Public Policy142 cited
  • 2003Process Versus Outcome Thought Focus and Advertising118 cited
  • Cited by

    • 2011Visceral fit: While in a visceral state, associated states of the world seem more likely.125 cited
    • 2015Should I plan? Planning effects on perceived effort and motivation in goal pursuit18 cited
    • 2021When the “Charm of Three” Fades: Mental Imagery Moderates the Impact of the Number of Ad Claims on Persuasion10 cited