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Some Institutional Aspects of Advertising · Study

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ArticleSome Institutional Aspects of Advertising

Charles H. Sandage1972

Article1972

Some Institutional Aspects of Advertising

Charles H. Sandage

48 citations·0/0 files stored·Journal of Advertising

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Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

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2022Transformative Advertising Research: Reimagining the Future of Advertising 2011A strategic response to the financial crisis: an empirical analysis of financial services advertising before and during the financial crisis 2022Asking Questions of AI Advertising: A Maieutic Approach 2011Changes in Advertising Strategies During an Economic Crisis: An Application of Taylor's Six-Segment Message Strategy Wheel 1987The Perceived Informativeness of National and Retail Advertising 2019Research Issues and Needs at the Intersection of Advertising and Public Policy 2020The Powers and Perils of Societal Advertising 1990Consumer Processing of Advertising

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Year1972

Typearticle

Published1972-03-01

VenueJournal of Advertising

ISSN-L0091-3367

Languageen

Citations48

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00913367.1972.10672465

openalex_workW2019732826

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