CONTEXT EFFECTS AND DECOMPOSITIONAL CHOICE MODELING

Harmen Oppewal · Harry J.P. Timmermans

52 citations0/0 files storedPapers of the Regional Science Association

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Economic and Environmental Valuation Transportation Planning and Optimization Decision-Making and Behavioral Economics

Abstract

ABSTRACT This paper describes the application of the extended or universal logit model to decompositional or “stated” choice modeling in order to increase the scope and validity of such choice models. In this approach, choice experiments are designed that permit the estimation of utility functions that include the effects of context variables like choice set composition and decision background. The approach is illustrated with some simple calculated examples concerning consumer choice of shopping conter, housing, and transportation mode.

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1987Discrete Choice Analysis: Theory and Application to Travel Demand 1988Discrete choice analysis: Theory and application to travel demand 1978Conjoint Analysis in Consumer Research: Issues and Outlook 1976Task complexity and contingent processing in decision making: An information search and protocol analysis 1983Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data 1989Analyzing Decision Making: Metric Conjoint Analysis 1988Analyzing Decision Making 1983Using Discrete Choice Models with Experimental Design Data to Forecast Consumer Demand for a Unique Cultural Event

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