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The Moderating Influence of Enjoyment on Customer Loyalty
16 references·11 citing·34 second hop
The Moderating Influence of Enjoyment on Customer Loyalty (2008)The Moderating Influence of Enjoyment on …Advances in Consumer Research (2025)Advances in Consumer ResearchThe Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The Predictive Validity of Mu…User Acceptance of Hedonic Information Systems1 (2004)User Acceptance of Hedonic In…Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)Measuring the Hedonic and Uti…The C-OAR-SE procedure for scale development in marketing (2002)The C-OAR-SE procedure for sc…Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Trust, Value, and Lo…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Hedonic and utilitarian motivations for online retail shopping behavior (2001)Hedonic and utilitarian motiv…The value concept and relationship marketing (1996)The value concept and relatio…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…Measuring Service Quality: A Reexamination and Extension (1992)Measuring Service Quality: A …Measuring the hedonic and utilitarian sources of consumer attitudes (1991)Measuring the hedonic and uti…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Hedonic Consumption: Emerging…Review of Psychometric theory (2nd ed.). 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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 1992Measuring Service Quality: A Reexamination and Extension10,646 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
  • 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
  • 2004User Acceptance of Hedonic Information Systems13,849 cited
  • 2001Hedonic and utilitarian motivations for online retail shopping behavior3,219 cited
  • 2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,094 cited
  • 2002The C-OAR-SE procedure for scale development in marketing2,483 cited
  • 1991Measuring the hedonic and utilitarian sources of consumer attitudes2,211 cited
  • 1996The value concept and relationship marketing

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2,180 cited
  • 2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude2,151 cited
  • Cited by

    • 2017The Effect of Perceived Risk on Repurchase Intention and Word – of – Mouth in the Mobile Telecommunication Market: A Case Study from Vietnam33 cited
    • 2012Investigation of the relationship between service values and loyalty behaviors under high commitment27 cited
    • 2014Achieving customer loyalty through service excellence in internet industry27 cited
    • 2017The Impact of Inertia as Mediator and Antecedent on Consumer Loyalty and Continuance Intention25 cited
    • 2020Loyalty layers, expectations and the role of knowledge20 cited
    • 2015Evaluating specific service quality aspects which impact on customers’ behavioural loyalty in high-tech internet services18 cited
    • 2012Modelling telecom customer attrition using logistic regression15 cited
    • 2012Investigating the factors affecting university students' e-loyalty intention towards the Blackboard system8 cited
    • 2024Effects of Travel Agencies' Environment, Social, and Governance Marketing Activities on Consumer Behavioral Intentions7 cited
    • 2018Variable Selection of Customers for Churn Analysis in Telecommunication Industry6 cited
    • 2012Building Trust in Smartphone Environment -Focused on the Undergraduate Students in Busan-4 cited