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Market Segmentation: Conceptual and Methodological Foundations (2nd edition) · Study

WorkMarket Segmentation: Conceptual and Methodological Foundations (2nd edition)

Sally Dibb2000

OA

Workbronze2000

Market Segmentation: Conceptual and Methodological Foundations (2nd edition)

50 citations·0/0 files stored·Journal of Targeting Measurement and Analysis for Marketing

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Customer churn and segmentation Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

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2006Relating environmental attitudes and contingent values: how robust are methods for identifying preference heterogeneity?2014Capturing and Treating Unobserved Heterogeneity by Response Based Segmentation in PLS Path Modeling. A Comparison of Alternative Methods by Computational Experiments 2012Improving Customer Relationship Management Using Data Mining 2012Modeling coexisting business scenarios with time-series panel data: A dynamics-based segmentation approach 2016Examining consumers’ acceptance of social commerce in clothing e-retail 2011Essays on individual decision making : with special references to agribusiness & food markets

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Year2000

Typeother

Published2000-08-01

VenueJournal of Targeting Measurement and Analysis for Marketing

ISSN-L0967-3237

Languageen

Citations50

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1057/palgrave.jt.5740007

openalex_workW2019916609

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