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Sally Dibb · Study

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Sally Dibb

82 works· latest 2023· 4 institutionscluster: provisionalORCID 0000-0001-5448-861X

h-index39

i1074

Citations6,246

Works here82

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Most cited in this library

Marketing Concepts and Strategies1989 · 588 citations
Religious Influences on Shopping Behaviour: An Exploratory Study2004 · 588 citations
Sustainable clothing: challenges, barriers and interventions for encouraging more sustainable consumer behaviour2015 · 340 citations
Rethinking the brand concept: new brand orientation2001 · 290 citations
Big data, big decisions: The impact of big data on board level decision-making2018 · 239 citations

Works

60 shown

Business and Management Studies in the United Kingdom's 2021 Research Excellence Framework: Implications for Research Quality Assessment

British Journal of Management·2023·3 authors·Open access

27citations

Leveraging big data for strategic marketing: A dynamic capabilities model for incumbent firms

Technological Forecasting and Social Change·2023·3 authors·Open access

120citations

Critical social marketing: towards emancipation?

Journal of Marketing Management·2022·3 authors·editorial·Open access

24citations

Marketing decisions and implementation process for entrepreneurial and managerial practices: a critical incident technique approach

Journal of Research in Marketing and Entrepreneurship·2022·4 authors·Open access

18citations

Tension in the data environment: How organisations can meet the challenge

Technological Forecasting and Social Change·2021·7 authors·Open access

19citations

Whose rationality? Muddling through the messy emotional reality of financial decision-making

Journal of Business Research·2020·5 authors·Open access

21citations

Big data, big decisions: The impact of big data on board level decision-making

Journal of Business Research·2018·7 authors·Open access

239citations

Antecedents and consequences of chronic impulsive buying: Can impulsive buying be understood as dysfunctional self‐regulation?

Psychology and Marketing·2018·3 authors·Open access

133citations

Troubled waters: the transformation of marketing in a digital world

European Journal of Marketing·2016·5 authors·Open access

93citations

Changing Times for Social Marketing Segmentation

Springer eBooks·2016·1 author·chapter

20citations

Market Segmentation and Segment Strategy

Pure (Coventry University)·2016·2 authors·chapter

19citations

The co-production of value in digital, university–industry R&D collaborative projects

Industrial Marketing Management·2016·3 authors·Open access

106citations

Sustainable clothing: challenges, barriers and interventions for encouraging more sustainable consumer behaviour

International Journal of Consumer Studies·2015·3 authors·Open access

340citations

An Open Research University

Open Research Online - ORO (The Open University)·2015·11 authors·book

6citations

The manifestation of culture in product purchase: A cross-cultural comparison

Journal of Marketing Analytics·2014·3 authors·Open access

11citations

Performing market segmentation: a performative perspective

Journal of Marketing Management·2014·2 authors

66citations

Investigation into Big Data Impact on Digital Marketing

Online Journal of Communication and Media Technologies·2014·3 authors·Open access

27citations

Carnivalesque collaborations: reflections on ‘doing’ multi-disciplinary research

Qualitative Research·2014·6 authors·Open access

30citations

Up, up and away: social marketing breaks free

Journal of Marketing Management·2014·1 author

129citations

The role of corporate culture, market orientation and organisational commitment in organisational performance

Journal of Management Development·2014·3 authors

167citations

Establishing the scope of marketing practice: insights from practitioners

European Journal of Marketing·2014·3 authors

37citations

Social marketing transformed

European Journal of Marketing·2013·2 authors·Open access

116citations

How consumer acculturation influences interpersonal trust

Journal of Marketing Management·2013·2 authors·Open access

32citations

Reviewing and conceptualising customer-perceived value

The Marketing Review·2012·2 authors

70citations

Business-to-Business Marketing

Routledge eBooks·2012·2 authors·chapter

33citations

Marketing Briefs: A Revision and Study Guide

Routledge eBooks·2012·1 author·book

26citations

Progress in customer relationship management adoption: a cross-sector study

Journal of Strategic Marketing·2012·2 authors

30citations

Marketing: Concepts and Strategies (6th ed.)

Open Research Online - ORO (The Open University)·2012·4 authors·book

29citations

Exploring the role of acculturation in brand choice: A new perspective for targeting Indians living in the United Kingdom

Journal of Targeting Measurement and Analysis for Marketing·2012·2 authors·Open access

19citations

Segmenting the energy market: problems and successes

Marketing Intelligence & Planning·2011·2 authors

9citations

Market Segmentation Success – Making it Happen!

Strategic Direction·2010·1 author

44citations

Judging the quality of customer segments: segmentation effectiveness

Journal of Strategic Marketing·2010·2 authors

50citations

Consumer trust in the online retail context: Exploring the antecedents and consequences

Psychology and Marketing·2010·2 authors

227citations

Bridging the segmentation theory/practice divide

Journal of Marketing Management·2009·2 authors

76citations

Implementation rules to bridge the theory/practice divide in market segmentation

Journal of Marketing Management·2009·2 authors

68citations

Brand switching in clothing: the role of variety‐seeking drive and product category‐level characteristics

International Journal of Consumer Studies·2009·2 authors

40citations

Consumer involvement: a new perspective

The Marketing Review·2008·2 authors

168citations

Market Segmentation Success

Routledge eBooks·2008·2 authors·book

34citations

Diagnosing and treating operational and implementation barriers in synoptic marketing planning

Industrial Marketing Management·2007·3 authors

17citations

Product involvement: an application in clothing

Journal of Consumer Behaviour·2006·2 authors

150citations

Marketing Payback: Is Your Marketing Profitable?

Journal of Targeting Measurement and Analysis for Marketing·2006·2 authors·other·Open access

15citations

Marketing: Concepts and Strategies. 5th Edition

Open Research Online - ORO (The Open University)·2005·4 authors·book

24citations

Market Segmentation Implementation Barriers and How to Overcome Them

The Marketing Review·2005·1 author

25citations

Characteristics of Marketing Channels: A Theoretical Framework

The Marketing Review·2005·3 authors

14citations

Marketing briefs: a revision and study guide. 2nd edition

Open Research Online (The Open University)·2004·2 authors·book

7citations

Religious Influences on Shopping Behaviour: An Exploratory Study

Journal of Marketing Management·2004·2 authors

588citations

Relationship marketing and CRM: a financial services case study

Journal of Strategic Marketing·2004·2 authors

81citations

Is ‘culture’ a justifiable variable for market segmentation? A cross‐cultural example

Journal of Consumer Behaviour·2003·2 authors

91citations

Marketing educators: addressing implementation in core courses

Journal of Strategic Marketing·2003·2 authors

7citations

Marketing knowledge and the value of segmentation

Marketing Intelligence & Planning·2002·3 authors

106citations

Segmentation analysis for industrial markets

European Journal of Marketing·2002·2 authors

63citations

Rethinking the brand concept: new brand orientation

Corporate Communications An International Journal·2001·2 authors

290citations

Marketing Planning Best Practice

The Marketing Review·2001·1 author

9citations

Market Segmentation

Industrial Marketing Management·2001·2 authors

130citations

The marketing planning experience: a UK and Portuguese comparison

Marketing Intelligence & Planning·2001·3 authors

9citations

Banks, customer relationship management and barriers to the segment of one

Journal of Financial Services Marketing·2001·1 author

37citations

The Application of a Relationship Marketing Perspective in Retail Banking

Service Industries Journal·2001·2 authors

130citations

New millennium, new segments: moving towards the segment of one?

Journal of Strategic Marketing·2001·1 author

60citations

Further Thoughts on the Marketing Trifid: The Case of Marketing Orientation

Journal of Marketing Education·2000·2 authors

8citations

Market Segmentation: Conceptual and Methodological Foundations (2nd edition)

Journal of Targeting Measurement and Analysis for Marketing·2000·1 author·other·Open access

50citations