Article2006

Product involvement: an application in clothing

150 citations0/0 files storedJournal of Consumer Behaviour

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Consumer Perception and Purchasing Behavior Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

Abstract

The paper examines the dimensionality of involvement with clothing. The extant literature is reviewed to show the origins, application and classification of involvement. The discussion focuses on enduring, situational and response involvement, emphasising the dimensionality of the construct. The research examines enduring involvement with clothing, using a scale of 15 Likert-type statements to operationalise the concept. The findings suggest that involvement with clothing stems from: (1) pleasure and enjoyment derived from shopping and (2) the importance consumers attach to the product, which relates to the symbolic nature of clothing as a means of self-expression. Copyright © 2006 John Wiley & Sons, Ltd.

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2025Advances in Consumer Research 1979Review of Psychometric theory (2nd ed.).1985Measuring the Involvement Construct 1983Advances in Consumer Research 1992Advances in Consumer Research 1971The Theory of Buyer Behavior 1985Measuring Consumer Involvement Profiles 1988The Role of Involvement in Attention and Comprehension Processes

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