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Market Segmentation · Study

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ArticleMarket Segmentation

Sally Dibb2001

Article2001

Market Segmentation

Sally Dibb · Lyndon P. Simkin

130 citations·0/0 files stored·Industrial Marketing Management

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Customer churn and segmentation Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1978Issues and Advances in Segmentation Research 1987Market Segmentation: A Review 1974Industrial market segmentation 1995Marketing in the new millennium 1977A new approach to market segmentation 1998Market segmentation: strategies for success

Cited by

2015Increasing sample size compensates for data problems in segmentation studies 2004Customer relationship management (CRM) in e-government: a relational perspective 2008Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research 2006Market segmentation based on hierarchical self-organizing map for markets of multimedia on demand 2021B2B market segmentation: A systematic review and research agenda 2016Troubled waters: the transformation of marketing in a digital world 2006Customer segments as moving targets: Integrating customer value dynamism into segment instability logic

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1999Criteria guiding segmentation implementation: reviewing the evidencearticle · 6 shared references 2002Segmentation analysis for industrial marketsarticle · 6 shared references 2008Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Researcharticle · 5 shared references 2013Soft computing applications in customer segmentation: State-of-art review and critiquearticle · 5 shared references 2009Implementation rules to bridge the theory/practice divide in market segmentationarticle · 5 shared references 2001New millennium, new segments: moving towards the segment of one?article · 5 shared references

Details

Year2001

Typearticle

Published2001-11-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations130

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/s0019-8501(99)00127-3

openalex_workW1480194327

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2000The impact of location factors on the attractiveness and optimal space shares of product categories