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ArticleA new approach to market segmentation

Paul E. Green1977

Article1977

A new approach to market segmentation

200 citations·0/0 files stored·Business Horizons

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Customer churn and segmentation Customer Service Quality and Loyalty Multi-Criteria Decision Making

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References

1971Conjoint Measurement for Quantifying Judgmental Data

Cited by

1991Segmenting Markets with Conjoint Analysis 1982Person-Situation: Segmentation's Missing Link 2005Linking innovative product development with customer knowledge: a data-mining approach 1996Metric Conjoint Segmentation Methods: A Monte Carlo Comparison 1992Latent class metric conjoint analysis 1980Levels of Aggregation in Conjoint Analysis: An Empirical Comparison 2009Latent class models of international air carrier choice 2001Segmentation of bank customers by expected benefits and attitudes

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Details

Year1977

Typearticle

Published1977-02-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations200

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/0007-6813(77)90088-x

openalex_workW1968032275

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