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Paul E. Green

18 works· latest 2001· 1 institutionscluster: provisional

h-index16

i1017

Citations7,875

Works here18

Most cited in this library

Statistical Principles in Experimental Design1992 · 4,333 citations
Conjoint Measurement for Quantifying Judgmental Data1971 · 1,347 citations
Thirty Years of Conjoint Analysis: Reflections and Prospects2001 · 766 citations
On the Design of Choice Experiments Involving Multifactor Alternatives1974 · 423 citations
A new approach to market segmentation1977 · 200 citations

Works

18 shown

Thirty Years of Conjoint Analysis: Reflections and Prospects

INFORMS Journal on Applied Analytics·2001·3 authors

766citations

Psychometric Methods in Marketing Research: Part II, Multidimensional Scaling

Journal of Marketing Research·1997·2 authors

140citations

Modifying Cluster-Based Segments to Enhance Agreement with an Exogenous Response Variable

Journal of Marketing Research·1996·2 authors

69citations

Attribute Importance Weights Modification in Assessing a Brand's Competitive Potential

Marketing Science·1995·2 authors

48citations

Statistical Principles in Experimental Design

Journal of Marketing Research·1992·4 authors

4,333citations

Modeling competitive pricing and market share: Anatomy of a decision support system

European Journal of Operational Research·1992·2 authors·Open access

14citations

International Journal of Research in Marketing·1991·2 authors

Conjoint Internal Validity Under Alternative Profile Presentations

Journal of Consumer Research·1988·3 authors

77citations

Completely Unacceptable Levels in Conjoint Analysis: A Cautionary Note

Journal of Marketing Research·1988·3 authors

91citations

A Conjoint Model for Measuring Self- and Cross-Price/Demand Relationships

Journal of Marketing Research·1982·3 authors

122citations

Incorporating Group-Level Similarity Judgments in Conjoint Analysis

Journal of Consumer Research·1978·3 authors·Open access

54citations

Additive Decomposition of Perceptions Data Via Conjoint Analysis

Journal of Consumer Research·1978·2 authors·Open access

68citations

A new approach to market segmentation

Business Horizons·1977·1 author

200citations

On the Design of Choice Experiments Involving Multifactor Alternatives

Journal of Consumer Research·1974·1 author

423citations

Conjoint Measurement for Quantifying Judgmental Data

Journal of Marketing Research·1971·2 authors

1,347citations