Modeling competitive pricing and market share: Anatomy of a decision support system

Abstract

Even with today's high emphasis on management decision support systems, relatively little has been published on the motivations, tribulations, and post mortems that generally accompany the development of such systems. This paper reports (in a mixture of narrative style and more formal model exposition) how a computerized decision support system for optimal price determination was developed, implemented, and finally applied to a broad range of industry problems.

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