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Modeling competitive pricing and market share: Anatomy of a decision support system
16 references·1 citing·48 second hop
Modeling competitive pricing and market share: Anatomy of a decision support system (1992)Modeling competitive pricing and market s…Defensive Marketing Strategies (2008)Defensive Marketing StrategiesA Multinomial Extension of the Linear Logit Model (1992)A Multinomial Extension of th…Product Positioning Under Price Competition (1990)Product Positioning Under Pri…Pricing Research in Marketing: The State of the Art (1984)Pricing Research in Marketing…Economic Foundations for Pricing (1984)Economic Foundations for Pric…Attraction versus Linear and Multiplicative Market Share Models: An Empirical Evaluation (1984)Attraction versus Linear and …Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data (1983)Design and Analysis of Simula…Defensive Marketing Strategies (1983)Defensive Marketing StrategiesA Conjoint Model for Measuring Self- and Cross-Price/Demand Relationships (1982)A Conjoint Model for Measurin…Levels of Aggregation in Conjoint Analysis: An Empirical Comparison (1980)Levels of Aggregation in Conj…Componential Segmentation in the Analysis of Consumer Trade-Offs (1979)Componential Segmentation in …Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology (1978)Pre-Test-Market Evaluation of…Models for Pricing Decisions (1978)Models for Pricing DecisionsExploring Territorial Differences in the Relationship between Marketing Variables (1977)Exploring Territorial Differe…Dynamic Price Models for New-Product Planning (1975)Dynamic Price Models for New-…A Multinomial Extension of the Linear Logit Model (1969)A Multinomial Extension of th…A Two‐Period Repeated Game Advertising Investment Model for Oligopolistic Markets with an Application to the Beer Industry* (1995)A Two‐Period Repeated Game Ad…Conditional logit analysis of qualitative choice behavior (1972)The Choice Theory Approach to Market Research (1986)The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models (1993)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments and Contingent Valuation (1998)Advances in Consumer Research (2025)Economics and Information Theory (1967)Economics and Information Theory (1969)The dogit model (1979)The Information Approach to Demand Analysis (1992)Predicting corporate bankruptcy and financial distress: Information value added by multinomial logit models (1994)The Impact of Policies and Land Characteristics on Potential Groundwater Pollution in Wisconsin (1995)A New Product Growth Model for Consumer Durables (1976)A New Product Adoption Model with Price, Advertising, and Uncertainty (1985)A New Product Growth for Model Consumer Durables (2004)Comments on “A New Product Growth for Model Consumer Durables The Bass Model” (2004)Agent-based simulation of innovation diffusion: a review (2011)Diffusion of Innovations 1 (2019)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)Prospect theory: An analysis of decision under risk (1988)Strategic Pricing of New Pharmaceuticals (1998)A Structural Analysis of Value, Quality, and Price Perceptions of Business and Leisure Travelers (2000)Pricing process as a capability: a resource‐based perspective (2003)A New Approach to Consumer Theory (1976)The Economics of Product Variety: A Survey (1990)Marketing management: analysis. planning. implementation and control (2000)Rank Correlation Methods. (1957)Experimental and Quasi-Experimental Designs for Research (1963)Innovation Diffusion and New Product Growth Models in Marketing (1979)Structure of vacation destination choice sets (1992)A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY (2006)Non-cooperative games (1989)Stability in Competition (1990)Segmenting Markets with Conjoint Analysis (1991)Qualitative Response Models: A Survey (1994)ASSESSING COMPANY EMPLOYMENT IMAGE: AN EXAMPLE IN THE FAST FOOD INDUSTRY (1999)Thirty Years of Conjoint Analysis: Reflections and Prospects (2001)Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Conjoint Measurement for Quantifying Judgmental Data (1971)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)The Use of Linear Logit Models in Marketing Research (1984)A CONJUNCTIVE‐COMPENSATORY APPROACH TO THE SELF‐EXPLICATION OF MULTIATTRIBUTED PREFERENCES* (1988)Concomitant variable latent class models for conjoint analysis (1994)Toward a theory of competitive market signaling: A research agenda (1991)First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework (1995)The Multinomial, Multiattribute Logit Choice Model (1979)The Role of Personality and Tastes in Determining Occupational Structure (1986)
this work references cited by second hop

References

  • 1983Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data1,397 cited
  • 1975Dynamic Price Models for New-Product Planning568 cited
  • 1978Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology418 cited
  • 2008Defensive Marketing Strategies363 cited
  • 1983Defensive Marketing Strategies347 cited
  • 1992A Multinomial Extension of the Linear Logit Model296 cited
  • 1969A Multinomial Extension of the Linear Logit Model255 cited
  • 1984Pricing Research in Marketing: The State of the Art248 cited
  • 1980Levels of Aggregation in Conjoint Analysis: An Empirical Comparison190 cited
  • 1990Product Positioning Under Price Competition174 cited
  • 1982A Conjoint Model for Measuring Self- and Cross-Price/Demand Relationships122 cited
  • 1978Models for Pricing Decisions120 cited
  • 1977Exploring Territorial Differences in the Relationship between Marketing Variables113 cited
  • 1984Economic Foundations for Pricing108 cited
  • 1984Attraction versus Linear and Multiplicative Market Share Models: An Empirical Evaluation98 cited

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1979
Componential Segmentation in the Analysis of Consumer Trade-Offs
85 cited

Cited by

  • 1995A Two‐Period Repeated Game Advertising Investment Model for Oligopolistic Markets with an Application to the Beer Industry*7 cited