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A new approach to market segmentation
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A new approach to market segmentation (1977)A new approach to market segmentationConjoint Measurement for Quantifying Judgmental Data (1971)Conjoint Measurement for Quan…What makes people seal the green power deal? — Customer segmentation based on choice experiment in Germany (2014)What makes people seal the gr…Latent class models of international air carrier choice (2009)Latent class models of intern…Linking innovative product development with customer knowledge: a data-mining approach (2005)Linking innovative product de…Segmentation of bank customers by expected benefits and attitudes (2001)Segmentation of bank customer…Market Segmentation (2001)Market SegmentationComparing performance of feedforward neural nets and K-means for cluster-based market segmentation (1999)Comparing performance of feed…Market segmentation: strategies for success (1998)Market segmentation: strategi…Markets of a single customer: exploiting conceptual developments in market segmentation (1997)Markets of a single customer:…Metric Conjoint Segmentation Methods: A Monte Carlo Comparison (1996)Metric Conjoint Segmentation …Concomitant variable latent class models for conjoint analysis (1994)Concomitant variable latent c…Latent class metric conjoint analysis (1992)Latent class metric conjoint …Segmenting Markets with Conjoint Analysis (1991)Segmenting Markets with Conjo…Recent contributions to optimal product positioning and buyer segmentation (1989)Recent contributions to optim…A Constrained Unfolding Methodology for Product Positioning (1986)A Constrained Unfolding Metho…Person-Situation: Segmentation's Missing Link (1982)Person-Situation: Segmentatio…Levels of Aggregation in Conjoint Analysis: An Empirical Comparison (1980)Levels of Aggregation in Conj…Coefficient Alpha and the Internal Structure of Tests (1951)Fuzzy sets (1996)The Knowledge-Creating Company (1998)The impact of customer relationship management capability on innovation and performance advantages: testing a mediated model (2010)Information Technology and Product/Service Innovation: A Brief Assessment and Some Suggestions for Future Research (2013)Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics (2020)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Market Segmentation: Conceptual and Methodological Foundations (1997)A latent class model for discrete choice analysis: contrasts with mixed logit (2003)The origin–destination airport choice for all-cargo aircraft operations in Europe (2016)Shippers’ willingness to delegate modal control in freight transportation (2020)Traveler preferences from online reviews: Role of travel goals, class and culture (2020)A technique for measurement of attitudes (1932)Handbooks in operations research and management science (1989)Performing finance: the industry, the media and its image (2004)The influence of e-word-of-mouth on travel decision-making: consumer profiles (2013)Adoption of digital banking channels in an emerging economy: exploring the role of in-branch efforts (2021)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The Commitment-Trust Theory of Relationship Marketing (1994)Another trip to the mall: a segmentation study of customers based on their activities (2004)Market segmentation and travel choice prediction in Spa hotels through TripAdvisor’s online reviews (2019)Principles of topological psychology. 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References

  • 1971Conjoint Measurement for Quantifying Judgmental Data1,347 cited

Cited by

  • 1991Segmenting Markets with Conjoint Analysis481 cited
  • 1982Person-Situation: Segmentation's Missing Link226 cited
  • 2005Linking innovative product development with customer knowledge: a data-mining approach202 cited
  • 1996Metric Conjoint Segmentation Methods: A Monte Carlo Comparison202 cited
  • 1992Latent class metric conjoint analysis199 cited
  • 1980Levels of Aggregation in Conjoint Analysis: An Empirical Comparison190 cited
  • 2009Latent class models of international air carrier choice176 cited
  • 2001Segmentation of bank customers by expected benefits and attitudes171 cited
  • 1998Market segmentation: strategies for success161 cited
  • 1989Recent contributions to optimal product positioning and buyer segmentation156 cited
  • 1994Concomitant variable latent class models for conjoint analysis153 cited
  • 1986A Constrained Unfolding Methodology for Product Positioning144 cited
  • 1997Markets of a single customer: exploiting conceptual developments in market segmentation131 cited
  • 1999Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation

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131 cited
  • 2001Market Segmentation130 cited
  • 2014What makes people seal the green power deal? — Customer segmentation based on choice experiment in Germany127 cited