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Lyndon P. Simkin · Study
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Author
Lyndon P. Simkin
55 works
· latest 2022
· 7 institutions
cluster: provisional
ORCID 0000-0002-3994-9294
Works
55 shown
Discovering the dark side of brand attachment: Impulsive buying, obsessive-compulsive buying and trash talking
Journal of Business Research
·
2022
·
3 authors
·
Open access
67
citations
Digital strategy aligning in SMEs: A dynamic capabilities perspective
The Journal of Strategic Information Systems
·
2021
·
5 authors
·
Open access
218
citations
A systematic review of the dark side of CRM: the need for a new research agenda
Journal of Strategic Marketing
·
2020
·
3 authors
·
review
33
citations
Big data, big decisions: The impact of big data on board level decision-making
Journal of Business Research
·
2018
·
7 authors
·
Open access
239
citations
Positive and negative behaviours resulting from brand attachment
European Journal of Marketing
·
2018
·
3 authors
·
Open access
178
citations
The role of ideal self-congruence and brand attachment in consumers’ negative behaviour
European Journal of Marketing
·
2018
·
4 authors
·
Open access
95
citations
Self-congruence, brand attachment and compulsive buying
Journal of Business Research
·
2017
·
3 authors
·
Open access
315
citations
The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing
Journal of Marketing Management
·
2017
·
2 authors
·
Open access
139
citations
Troubled waters: the transformation of marketing in a digital world
European Journal of Marketing
·
2016
·
5 authors
·
Open access
93
citations
The integrity challenge of the Internet-of-Things (IoT): on understanding its dark side
Journal of Marketing Management
·
2016
·
3 authors
·
Open access
95
citations
The dynamic models of consumers’ symbolic needs: in the context of restaurant brands
European Journal of Marketing
·
2016
·
3 authors
·
Open access
49
citations
Tie the knot: building stronger consumers’ attachment toward a brand
Journal of Strategic Marketing
·
2016
·
3 authors
·
Open access
99
citations
Market Segmentation and Segment Strategy
Pure (Coventry University)
·
2016
·
2 authors
·
chapter
19
citations
The Digital Journey: Reflected Learnings and Emerging Challenges
International Journal of Management Reviews
·
2016
·
2 authors
·
Open access
48
citations
Strategic marketing planning: theory and practice
Routledge eBooks
·
2016
·
1 author
·
chapter
30
citations
The Brand Likeability Scale: An Exploratory Study of Likeability in Firm-Level Brands
International Journal of Market Research
·
2015
·
4 authors
21
citations
The dark side of brand attachment: A conceptual framework of brand attachment's detrimental outcomes
The Marketing Review
·
2014
·
4 authors
·
Open access
48
citations
It’s just not fair: exploring the effects of firm customization on unfairness perceptions, trust and loyalty
Journal of Services Marketing
·
2014
·
3 authors
·
Open access
36
citations
Exploring brand attachment, its determinants and outcomes
Journal of Strategic Marketing
·
2014
·
3 authors
215
citations
The dark side of CRM: advantaged and disadvantaged customers
Journal of Consumer Marketing
·
2013
·
2 authors
·
Open access
66
citations
Business-to-Business Marketing
Routledge eBooks
·
2012
·
2 authors
·
chapter
33
citations
Judging marketing mix effectiveness
Marketing Intelligence & Planning
·
2012
·
1 author
28
citations
Marketing: Concepts and Strategies (6th ed.)
Open Research Online - ORO (The Open University)
·
2012
·
4 authors
·
book
29
citations
Measuring marketing effectiveness: an agenda for SMEs
The Marketing Review
·
2011
·
1 author
·
Open access
19
citations
Judging the quality of customer segments: segmentation effectiveness
Journal of Strategic Marketing
·
2010
·
2 authors
50
citations
Bridging the segmentation theory/practice divide
Journal of Marketing Management
·
2009
·
2 authors
76
citations
Implementation rules to bridge the theory/practice divide in market segmentation
Journal of Marketing Management
·
2009
·
2 authors
68
citations
Achieving market segmentation from B2B sectorisation
Journal of Business and Industrial Marketing
·
2008
·
1 author
50
citations
Market Segmentation Success
Routledge eBooks
·
2008
·
2 authors
·
book
34
citations
Diagnosing and treating operational and implementation barriers in synoptic marketing planning
Industrial Marketing Management
·
2007
·
3 authors
17
citations
Marketing: Concepts and Strategies. 5th Edition
Open Research Online - ORO (The Open University)
·
2005
·
4 authors
·
book
24
citations
Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms
Journal of Targeting Measurement and Analysis for Marketing
·
2005
·
1 author
·
Open access
60
citations
The dynamics of public relations
European Journal of Marketing
·
2003
·
2 authors
38
citations
Tackling implementation impediments to marketing planning
Marketing Intelligence & Planning
·
2002
·
1 author
17
citations
Barriers impeding effective implementation of marketing plans – a training agenda
Journal of Business and Industrial Marketing
·
2002
·
1 author
26
citations
Market Segmentation
Industrial Marketing Management
·
2001
·
2 authors
130
citations
Marketing is marketing – maybe!
Marketing Intelligence & Planning
·
2000
·
1 author
28
citations
Pre-Empting Implementation Barriers: Foundations, Processes and Actions - The Need for Internal Relationships
Journal of Marketing Management
·
2000
·
2 authors
28
citations
Prioritising target markets
Marketing Intelligence & Planning
·
1998
·
2 authors
48
citations
A program for implementing market segmentation
Journal of Business and Industrial Marketing
·
1997
·
2 authors
80
citations
People and processes in marketing planning: The benefits of controlling implementation
Journal of Marketing Management
·
1996
·
1 author
24
citations
The Market Segmentation Workbook: Target Marketing for Marketing Managers
·
1996
·
2 authors
62
citations
The Market Segmentation Workbook
Pure (Coventry University)
·
1996
·
2 authors
·
book
30
citations
The Marketing Planning Workbook
Pure (Coventry University)
·
1996
·
2 authors
·
book
30
citations
Implementation problems in industrial market segmentation
Industrial Marketing Management
·
1994
·
2 authors
58
citations
Pan-European Advertising: Think Europe—Act Local
International Journal of Advertising
·
1994
·
3 authors
19
citations
The Marketing Casebook: Cases and Concepts
·
1994
·
2 authors
·
book
15
citations
Strategy and Tactics: Marketing Leisure Facilities
Service Industries Journal
·
1993
·
2 authors
28
citations
The Strength of Branding and Positioning in Services
International Journal of Service Industry Management
·
1993
·
2 authors
84
citations
Advertising Effectiveness Research: A Survey of Agencies, Clients and Conflicts
International Journal of Advertising
·
1992
·
3 authors
28
citations
TARGETING, SEGMENTS AND POSITIONING
International Journal of Retail & Distribution Management
·
1991
·
2 authors
109
citations
EVALUATING A STORE LOCATION
International Journal of Retail & Distribution Management
·
1990
·
1 author
23
citations
Marketing Concepts and Strategies
Pure (Coventry University)
·
1989
·
4 authors
·
book
588
citations
SLAM: Store location assessment model—Theory and practice
Omega
·
1989
·
1 author
32
citations
How retailers put site location techniques into operation
Retail and Distribution Management
·
1985
·
2 authors
24
citations