SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms · Study

ArticleShelves

ArticleHandbook of Market Segmentation: Strategic Targeting for Business and Technology Firms

Lyndon P. Simkin2005

OA

Articlebronze2005

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms

Lyndon P. Simkin

60 citations·0/0 files stored·Journal of Targeting Measurement and Analysis for Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Customer churn and segmentation Marketing and Advertising Strategies Consumer Market Behavior and Pricing

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 60 citations exist upstream.

Cited by

2012MARKET SEGMENT EVALUATION AND SELECTION BASED ON APPLICATION OF FUZZY AHP AND COPRAS-G METHODS 2008Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts 2021What should we do to enhance your loyalty if you are (dis)satisfied with public transit service?

Details

Year2005

Typearticle

Published2005-01-01

VenueJournal of Targeting Measurement and Analysis for Marketing

ISSN-L0967-3237

Languageen

Citations60

Files0 public / 0

ShelfCustomer churn and segmentation

Identifiers

doi10.1057/palgrave.jt.5740144

openalex_workW2079830141

Links

Imported from OpenAlex (CC0) — nothing here is generated.