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Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms
0 references·3 citing·16 second hop
Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms (2005)Handbook of Market Segmentation: Strategi…What should we do to enhance your loyalty if you are (dis)satisfied with public transit service? (2021)What should we do to enhance …MARKET SEGMENT EVALUATION AND SELECTION BASED ON APPLICATION OF FUZZY AHP AND COPRAS-G METHODS (2012)MARKET SEGMENT EVALUATION AND…Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts (2008)Exploring the Construct of Se…Qualitative Data Analysis: An Expanded Sourcebook (1994)Index Construction with Formative Indicators: An Alternative to Scale Development (2001)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions (2018)Fuzzy sets (1965)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Fuzzy sets (1996)A HYBRID BANKING WEBSITES QUALITY EVALUATION MODEL USING AHP AND COPRAS-G: A TURKEY CASE (2014)Market segmentation and travel choice prediction in Spa hotels through TripAdvisor’s online reviews (2019)Hesitant Fuzzy SWARA-Complex Proportional Assessment Approach for Sustainable Supplier Selection (HF-SWARA-COPRAS) (2020)Prospect Theory: An Analysis of Decision under Risk (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Prospect theory: An analysis of decision under risk (1988)Loyalty of Paratransit Users in the Era of Competition with Ride Sourcing (2021)Is the relationship between the perceived service quality and passenger loyalty linear or non-linear? A novel model-independent interpretation method is applied (2023)Everything has changed: the impacts of the COVID-19 pandemic on the transit market in Montréal, Canada (2024)
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  • 2012MARKET SEGMENT EVALUATION AND SELECTION BASED ON APPLICATION OF FUZZY AHP AND COPRAS-G METHODS117 cited
  • 2008Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts20 cited
  • 2021What should we do to enhance your loyalty if you are (dis)satisfied with public transit service?18 cited

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