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Market Segmentation

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References

1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
1978Issues and Advances in Segmentation Research921 cited
1987Market Segmentation: A Review384 cited
1974Industrial market segmentation255 cited
1995Marketing in the new millennium230 cited
1977A new approach to market segmentation200 cited
1998Market segmentation: strategies for success161 cited

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2000The impact of location factors on the attractiveness and optimal space shares of product categories

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2005Development of a taxonomy of strategic market segmentation: a framework for bridging the implementation gap between normative segmentation and business practice76 cited

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