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ArticleUnfolding implementation in industrial market segmentation

John Boejgaard2010

Article2010

Unfolding implementation in industrial market segmentation

John Boejgaard · Chris Ellegaard

46 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Customer churn and segmentation

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References

1999ORGANIZATIONAL CHANGE AND DEVELOPMENT 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1997Market Segmentation: Conceptual and Methodological Foundations 1978Issues and Advances in Segmentation Research 1988A CONTINGENCY APPROACH TO STRATEGY IMPLEMENTATION AT THE BUSINESS-UNIT LEVEL: INTEGRATING ADMINISTRATIVE MECHANISMS WITH STRATEGY.2018Doing a Literature Review 2002International market segmentation: issues and perspectives 1987Market Segmentation: A Review

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2022Does internet infrastructure improve or reduce carbon emission performance? --A dual perspective based on local government intervention and market segmentation 2014Performing market segmentation: a performative perspective 2014Heterogeneity in the quality–satisfaction–loyalty framework 2018Coordination of a two‐echelon supply chain in presence of market segmentation, credit payment, and quantity discount policies 2016A resource-advantage theory typology of strategic segmentation

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2008Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Expertsarticle · 19 shared references 2009Bridging Industrial Segmentation Theory and Practicearticle · 16 shared references 2022Implementation of new segments in small- and medium-sized enterprises (SMEs)article · 15 shared references 2008An intra‐ and inter‐organisational perspective on industrial segmentationarticle · 13 shared references 2005Development of a taxonomy of strategic market segmentation: a framework for bridging the implementation gap between normative segmentation and business practicearticle · 12 shared references 2023Is segmentation a theory? Improving the theoretical basis of a foundational concept in business-to-business marketingarticle · 12 shared references

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Year2010

Typearticle

Published2010-07-15

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations46

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.indmarman.2010.06.004

openalex_workW2028817832

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2013

Review of segmentation process in consumer markets

2022Implementation of new segments in small- and medium-sized enterprises (SMEs)

2023Is segmentation a theory? Improving the theoretical basis of a foundational concept in business-to-business marketing