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Unfolding implementation in industrial market segmentation
16 references·13 citing·46 second hop
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References

  • 1999ORGANIZATIONAL CHANGE AND DEVELOPMENT2,825 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 1988A CONTINGENCY APPROACH TO STRATEGY IMPLEMENTATION AT THE BUSINESS-UNIT LEVEL: INTEGRATING ADMINISTRATIVE MECHANISMS WITH STRATEGY.823 cited
  • 2018Doing a Literature Review541 cited
  • 2002International market segmentation: issues and perspectives385 cited
  • 1987Market Segmentation: A Review384 cited
  • 1974Industrial market segmentation255 cited
  • 2009The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry238 cited
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  • 1985Market Segmentation and Positioning in Specialized Industrial Markets179 cited
  • 2002Perceptual Differences of Marketing Journals: A Worldwide Perspective172 cited
  • 1998Market segmentation: strategies for success161 cited
  • 1997Markets of a single customer: exploiting conceptual developments in market segmentation

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131 cited
  • 2001Market Segmentation130 cited
  • Cited by

    • 2022Does internet infrastructure improve or reduce carbon emission performance? --A dual perspective based on local government intervention and market segmentation97 cited
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    • 2017Needed B2B marketing capabilities: Insights from the USA and emerging Latin America35 cited
    • 2018Coordination of a two‐echelon supply chain in presence of market segmentation, credit payment, and quantity discount policies29 cited
    • 2016A resource-advantage theory typology of strategic segmentation24 cited
    • 2013Review of segmentation process in consumer markets21 cited
    • 2022Implementation of new segments in small- and medium-sized enterprises (SMEs)19 cited
    • 2019Top managers’ role in key account management18 cited
    • 2023Is segmentation a theory? Improving the theoretical basis of a foundational concept in business-to-business marketing17 cited
    • 2020Use of effectuation by established micro businesses: short-term gain, long-term pain?13 cited
    • 2019Co-production strategy, retail competition, and market segmentation12 cited
    • 2011Design of a Product-Service Systems Business Model: Strategic Analysis and Option Generation9 cited