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Convergent marketing: executing on the promise of 1:1
1 references·2 citing·10 second hop
Convergent marketing: executing on the promise of 1:1 (1998)Convergent marketing: executing on the pr…The Loyalty Effect (2001)The Loyalty EffectCustomers' logistics service requirements and logistics strategies in the Swedish sawmill industry (2006)Customers' logistics service …Efficient Consumer Response — Increasing Efficiency through Cooperation (2002)Efficient Consumer Response —…THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Renewing the sawmill industry: studies on innovation, customer value and digitalization (2019)Efficient Consumer Response (1993)Global Operations and Logistics: Text and Cases (1998)Marketing management: analysis. planning. implementation and control (2000)Whence Consumer Loyalty? (1999)Affective commitment to the organization: The contribution of perceived organizational support. (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)
this work references cited by second hop

References

  • 2001The Loyalty Effect1,408 cited

Cited by

  • 2006Customers' logistics service requirements and logistics strategies in the Swedish sawmill industry11 cited
  • 2002Efficient Consumer Response — Increasing Efficiency through Cooperation10 cited

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