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The New Paradigm Marketing Model
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The New Paradigm Marketing Model (2003)The New Paradigm Marketing ModelJournal of Business Logistics (2018)Journal of Business LogisticsAge of propaganda: The everyday use and abuse of persuasion. (2007)Age of propaganda: The everyd…Handbook of political marketing (2000)Handbook of political marketi…The End of the Nation State: The Rise of Regional Economies (1996)The End of the Nation State: …The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Marketing's Contribution to the Strategy Dialogue (1992)Marketing's Contribution to t…Chain reaction: the impact of race, rights, and taxes on American politics (1992)Chain reaction: the impact of…Powershift: Knowledge, wealth and violence at the edge of the 21st century (1991)Powershift: Knowledge, wealth…Handbook of social psychology (1990)Handbook of social psychologyThe Mass Media and American Politics (1989)The Mass Media and American P…Eloquence in an electronic age: the transformation of political speechmaking (1989)Eloquence in an electronic ag…The Nine Nations of North America and the Value Basis of Geographic Segmentation (1986)The Nine Nations of North Ame…Social Values and Social Change: Adaptation to Life in America. (1985)Social Values and Social Chan…Is Science Marketing? (1983)Is Science Marketing?Marketing for Nonprofit Organizations (1975)Marketing for Nonprofit Organ…Attribution versus persuasion as a means for modifying behavior. (1975)Attribution versus persuasion…The Presentation of Self in Everyday Life. (1956)Understanding Media: The Extensions of Man (1964)The Agenda-Setting Function of Mass Media (1972)Tuning In, Tuning Out: The Strange Disappearance of Social Capital in America (1995)Media Framing of a Civil Liberties Conflict and Its Effect on Tolerance (1997)Reinforcing Spirals: The Mutual Influence of Media Selectivity and Media Effects and Their Impact on Individual Behavior and Social Identity (2007)The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)The Commitment-Trust Theory of Relationship Marketing (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Evolving to a New Dominant Logic for Marketing (2003)The Next 200 Years: A Scenario for America and the World (1977)World Economic Development, 1979 and Beyond. (1981)Creative Work: The Constructive Role of Business in a Transforming Society (1990)Intellectual capital: an exploratory study that develops measures and models (1998)SECI, Ba and Leadership: a Unified Model of Dynamic Knowledge Creation (2000)The Theory and Practice of Online Learning (2008)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)CURRENT RESEARCH IN SOCIAL PSYCHOLOGY (1996)Racial Stereotypes and Whites' Political Views of Blacks in the Context of Welfare and Crime (1997)A structural equation test of the value-attitude-behavior hierarchy. (1988)An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)The C-OAR-SE procedure for scale development in marketing (2002)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Testing Mediational Models With Longitudinal Data: Questions and Tips in the Use of Structural Equation Modeling. (2003)Work Group Diversity and Group Performance: An Integrative Model and Research Agenda. (2004)INTERNATIONAL DIVERSIFICATION: EFFECTS ON INNOVATION AND FIRM PERFORMANCE IN PRODUCT-DIVERSIFIED FIRMS. (1997)Book Review: The Clash of Civilizations and the Remaking of World Order (1998)The Spaces and Times of Globalization: Place, Scale, Networks, and Positionality (2002)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Reporting reliability, convergent and discriminant validity with structural equation modeling: A review and best-practice recommendations (2023)“Race Coding” and White Opposition to Welfare (1996)Racial Attitudes and the "New South" (1997)Intergroup Prejudice in Multiethnic Settings (2003)Changing Campaign Communications: A Party-Centered Theory of Professionalized Campaigning (2001)The Contingency of the Mass Media's Political Agenda Setting Power: Toward a Preliminary Theory (2006)The Visual Image and the Political Image: A Review of Visual Communication Research in the Field of Political Communication (2012)
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References

  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 2018Journal of Business Logistics2,543 cited
  • 1990Handbook of social psychology2,387 cited
  • 1989The Mass Media and American Politics930 cited
  • 1996The End of the Nation State: The Rise of Regional Economies859 cited
  • 1985Social Values and Social Change: Adaptation to Life in America.707 cited
  • 1992Chain reaction: the impact of race, rights, and taxes on American politics549 cited
  • 1991Powershift: Knowledge, wealth and violence at the edge of the 21st century498 cited
  • 2007Age of propaganda: The everyday use and abuse of persuasion.465 cited
  • 2000Handbook of political marketing449 cited
  • 1975Attribution versus persuasion as a means for modifying behavior.348 cited
  • 1992Marketing's Contribution to the Strategy Dialogue335 cited
  • 1983Is Science Marketing?334 cited
  • 1989Eloquence in an electronic age: the transformation of political speechmaking333 cited
  • 1975Marketing for Nonprofit Organizations281 cited
  • 1986The Nine Nations of North America and the Value Basis of Geographic Segmentation

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