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Recent contributions to optimal product positioning and buyer segmentation
12 references·16 citing·38 second hop
Recent contributions to optimal product positioning and buyer segmentation (1989)Recent contributions to optimal product p…Defensive Marketing Strategies (2008)Defensive Marketing StrategiesOptimal Bundle Pricing (1990)Optimal Bundle PricingResearch for Marketing Decisions (1989)Research for Marketing Decisi…Positioning and Pricing a Product Line (1988)Positioning and Pricing a Pro…An Integer Programming Approach to the Optimal Product Line Selection Problem (1988)An Integer Programming Approa…Models and Heuristics for Product Line Selection (1985)Models and Heuristics for Pro…Defensive Marketing Strategies (1983)Defensive Marketing StrategiesProfit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price (1981)Profit Maximizing Perceptual …Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review (1979)Multiattribute Approaches for…Research for Marketing Decisions (1978)Research for Marketing Decisi…A new approach to market segmentation (1977)A new approach to market segm…Individual differences and multidimensional scaling (1972)Individual differences and mu…Handbook of Technology and Innovation Management (2021)Handbook of Technology and In…Sequence effects in service bundles: Implications for service design and scheduling (2013)Sequence effects in service b…Toward meso-level product-market network indices for strategic product selection and (re)design guidelines over the product life-cycle (2010)Toward meso-level product-mar…Co-Evolution of Product Families and Assembly Systems (2007)Co-Evolution of Product Famil…Research on Innovation: A Review and Agenda for Marketing Science (2006)Research on Innovation: A Rev…Conjoint Optimization: An Exact Branch-and-Bound Algorithm for the Share-of-Choice Problem (2006)Conjoint Optimization: An Exa…Conjoint Analysis, Related Modeling, and Applications (2004)Conjoint Analysis, Related Mo…Fast Polyhedral Adaptive Conjoint Estimation (2003)Fast Polyhedral Adaptive Conj…Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio (2003)Determining the Appropriate D…Effective Design of Products/Services: An Approach Based on Integration of Marketing and Operations Management Decisions* (2001)Effective Design of Products/…Profit-Optimizing Product Line Design, Selection and Pricing with Manufacturing Cost Consideration (1998)Profit-Optimizing Product Lin…Psychometric Methods in Marketing Research: Part II, Multidimensional Scaling (1997)Psychometric Methods in Marke…Integrated Product Design for Marketability and Manufacturing (1997)Integrated Product Design for…Flexibility and marketing/manufacturing coordination (1994)Flexibility and marketing/man…An Application of a Product Positioning Model to Pharmaceutical Products (1992)An Application of a Product P…A Reservation-Price Model for Optimal Pricing of Multiattribute Products in Conjoint Analysis (1991)A Reservation-Price Model for…Introduction to Operations Research (1968)Contestable Markets and the Theory of Industry Structure (1982)Competitive Advantage: Creating and Sustaining Superior Performance (1985)How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value (1993)Bundling and Competition on the Internet (2000)Supplier selection and order lot sizing modeling: A review (2006)Conditional logit analysis of qualitative choice behavior (1972)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A General Approach to Product Design Optimization Via Conjoint Analysis (1981)The Innovation Diffusion Process in a Heterogeneous Population: A Micromodeling Approach (1990)The effect of online reviews on product sales: A joint sentiment-topic analysis (2018)Advances in Consumer Research (2025)Theory of Value (1959)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Monopoly and product quality (1978)Heuristics for Product-Line Design Using Conjoint Analysis (1990)Heuristics for Pricing and Positioning a Product-Line Using Conjoint and Cost Data (1993)Research for product positioning and design decisions: An integrative review (1995)A New Approach to Consumer Theory (1976)An Information Processing Theory of Consumer Choice (1979)Errata: Love They Neighbor? Differentiation and Agglomeration in the Manhattan Hotel Industry, 1898-1990 (1998)Mining Brand Perceptions from Twitter Social Networks (2016)The Economics of Product Variety: A Survey (1990)Marketing management: analysis. planning. implementation and control (2000)Toward a theory of competitive market signaling: A research agenda (1991)First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework (1995)Commercial Use of Conjoint Analysis: An Update (1989)A Nonparametric Approach to Modeling Choice with Limited Data (2013)A Means-End Chain Model Based on Consumer Categorization Processes (1982)The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability (1990)Predicting the performance of measures in a confirmatory factor analysis with a pretest assessment of their substantive validities. (1991)Representation of Structure in Similarity Data: Problems and Prospects (1974)Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes (1993)Recovering a Basic Space From a Set of Issue Scales (1998)Different roles for subsidiaries: The case of multinational corporations in spain (1990)Measuring Consumers' Willingness to Pay at the Point of Purchase (2002)Hofstede's dimensions of culture in international marketing studies (2006)
this work references cited by second hop

References

  • 1978Research for Marketing Decisions601 cited
  • 1972Individual differences and multidimensional scaling557 cited
  • 1979Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review406 cited
  • 2008Defensive Marketing Strategies363 cited
  • 1983Defensive Marketing Strategies347 cited
  • 1990Optimal Bundle Pricing342 cited
  • 1985Models and Heuristics for Product Line Selection330 cited
  • 1989Research for Marketing Decisions305 cited
  • 1988Positioning and Pricing a Product Line274 cited
  • 1981Profit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price214 cited
  • 1977A new approach to market segmentation200 cited
  • 1988An Integer Programming Approach to the Optimal Product Line Selection Problem179 cited

Cited by

  • 2021Handbook of Technology and Innovation Management209 cited
  • 2003Fast Polyhedral Adaptive Conjoint Estimation209 cited
  • 2006Research on Innovation: A Review and Agenda for Marketing Science170 cited
  • 1991A Reservation-Price Model for Optimal Pricing of Multiattribute Products in Conjoint Analysis

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170 cited
  • 1997Psychometric Methods in Marketing Research: Part II, Multidimensional Scaling140 cited
  • 2004Conjoint Analysis, Related Modeling, and Applications125 cited
  • 1992An Application of a Product Positioning Model to Pharmaceutical Products112 cited
  • 2003Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio111 cited
  • 1994Flexibility and marketing/manufacturing coordination105 cited
  • 2010Toward meso-level product-market network indices for strategic product selection and (re)design guidelines over the product life-cycle97 cited
  • 2007Co-Evolution of Product Families and Assembly Systems94 cited
  • 1997Integrated Product Design for Marketability and Manufacturing85 cited
  • 2013Sequence effects in service bundles: Implications for service design and scheduling78 cited
  • 2006Conjoint Optimization: An Exact Branch-and-Bound Algorithm for the Share-of-Choice Problem74 cited
  • 2001Effective Design of Products/Services: An Approach Based on Integration of Marketing and Operations Management Decisions*73 cited
  • 1998Profit-Optimizing Product Line Design, Selection and Pricing with Manufacturing Cost Consideration70 cited