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Defensive marketing’s use of post‐purchase telecommunications to create competitive advantages: a strategic analysis
5 references·0 citing·22 second hop
Defensive marketing’s use of post‐purchase telecommunications to create competitive advantages: a strategic analysis (1996)Defensive marketing’s use of post‐purchas…Defensive Marketing Strategies (2008)Defensive Marketing StrategiesManaging to keep the customer (1992)Managing to keep the customerTotal Customer Service (1989)Total Customer ServiceA Model for Customer Complaint Management (1988)A Model for Customer Complain…Defensive Marketing Strategies (1983)Defensive Marketing StrategiesCrime and Punishment: An Economic Approach (1968)Exit, Voice, and Loyalty (1970)Equilibrium in Competitive Insurance Markets: An Essay on the Economics of Imperfect Information (1976)Customer Satisfaction Incentives (1994)Word of mouth: understanding and managing referral marketing (1998)Customer Satisfaction and Stock Prices: High Returns, Low Risk (2006)Managing strategic change (2008)The Impact of Virtual Worlds on Word-of-Mouth: Improving Social Networking and Servicescape in the Hospitality Industry (2010)The importance of service quality for competitive advantage – with special reference to industrial product (2010)Modelling the service antecedents of favourable and unfavourable behaviour intentions in life insurance services in India (2011)Managing in Turbulent Times (2012)Managing in Turbulent Times (2020)Conditional logit analysis of qualitative choice behavior (1972)A New Approach to Consumer Theory (1976)The Economics of Product Variety: A Survey (1990)Marketing management: analysis. planning. implementation and control (2000)Toward a theory of competitive market signaling: A research agenda (1991)First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework (1995)An Examination of the Web-Based Strategies of the Top 100 U.S. Retailers (1998)The Influence of Service Recovery and Loyalty on Perceived Service Quality: A Study of Hotel Customers in Spain (2006)Strategic profiling (2007)
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References

  • 2008Defensive Marketing Strategies363 cited
  • 1988A Model for Customer Complaint Management354 cited
  • 1983Defensive Marketing Strategies347 cited
  • 1992Managing to keep the customer66 cited
  • 1989Total Customer Service52 cited

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