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USING INTERNAL MARKETING TO DEVELOP A NEW CULTURE—THE CASE OF ERICSSON QUALITY
0 references·16 citing·53 second hopsampled
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  • 2010Internal market orientation and market‐oriented behaviours155 cited
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  • 2015The impact of internal brand management on employee job satisfaction, brand commitment and intention to stay122 cited
  • 2009Internal marketing, organisational culture, job satisfaction, and organisational performance in non-life insurance111 cited
  • 1997Internal networks for internal marketing110 cited
  • 2005Internal service quality91 cited
  • 2008Customer value creation in professional service relationships: the case of credence goods87 cited
  • 2003Stakeholder theory and internal marketing communications: a framework for analysing the influence of new media83 cited
  • 2000Pluralism in contemporary marketing practices83 cited
  • 2000Internal marketing and supply chain management81 cited
  • 2003Internal service barometers80 cited
  • 2013Internal marketing and service quality in restaurants79 cited
  • 1996An examination of the cross‐cultural differences in service quality: the example of Mexico and the USA77 cited

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  • 2015A holistic management tool for measuring internal marketing activities76 cited
  • 2016Service quality in bank during an economic crisis73 cited