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A Preliminary Structural Equation Model of Comprehension and Persuasion of Interactive Advertising Brand Web Sites
16 references·2 citing·24 second hop
A Preliminary Structural Equation Model of Comprehension and Persuasion of Interactive Advertising Brand Web Sites (2003)A Preliminary Structural Equation Model o…Advances in Consumer Research (2025)Advances in Consumer ResearchThe Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Measuring the Customer Experi…Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids (2000)Consumer Decision Making in O…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Structural Equation Modeling: Concepts, Issues, and Applications (1997)Structural Equation Modeling:…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Testing Structural Equation Models. (1994)Testing Structural Equation M…Structural Equations with Latent Variables. (1991)Structural Equations with Lat…Structural Equations with Latent Variables (1989)Structural Equations with Lat…LISREL 7 : user's reference guide (1989)LISREL 7 : user's reference g…EQS : structural equations program manual (1989)EQS : structural equations pr…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…The Efficient Assessment of Need for Cognition (1984)The Efficient Assessment of N…A Reliability Coefficient for Maximum Likelihood Factor Analysis (1973)A Reliability Coefficient for…The Joint Effects of Argument Quality and Interactivity on Nonprofessional Investors' Perceptions of Disclosure Credibility and Investment Decisions (2022)The Joint Effects of Argument…Branded Apps: Explaining Effects of Brands’ Mobile Phone Applications on Brand Responses (2018)Branded Apps: Explaining Effe…Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The theory of planned behavior (1991)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)PLS-SEM: Indeed a Silver Bullet (2011)lavaan : An R Package for Structural Equation Modeling (2012)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Principles and practice in reporting structural equation analyses. (2002)Scale Development Research (2006)How to Write Up and Report PLS Analyses (2009)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Job demands, job resources, and their relationship with burnout and engagement: a multi‐sample study (2004)
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2,070 cited
  • 2000Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids1,730 cited
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    • 2018Branded Apps: Explaining Effects of Brands’ Mobile Phone Applications on Brand Responses102 cited
    • 2022The Joint Effects of Argument Quality and Interactivity on Nonprofessional Investors' Perceptions of Disclosure Credibility and Investment Decisions11 cited