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Supermarket buyer evaluations of hypothetical new products: An empirical analysis
16 references·0 citing·36 second hop
Supermarket buyer evaluations of hypothetical new products: An empirical analysis (1995)Supermarket buyer evaluations of hypothet…Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Conjoint Analysis in Marketin…Commercial Use of Conjoint Analysis: An Update (1989)Commercial Use of Conjoint An…An integrative model of the new product development process An empirical validation (1988)An integrative model of the n…Marketing Hype: A New Perspective for New Product Research and Introduction (1987)Marketing Hype: A New Perspec…New product strategies: What distinguishes the top performers? (1984)New product strategies: What …The new product process: an empirically‐based classification scheme (1983)The new product process: an e…Limited-dependent and qualitative variables in econometrics (1983)Limited-dependent and qualita…New Product Scenarios: Prospects for Success (1981)New Product Scenarios: Prospe…Barriers to entry and competitive strategies (1981)Barriers to entry and competi…Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry (1978)Entry Deterrence in the Ready…Why new industrial products fail (1975)Why new industrial products f…New Product Distribution: An Analysis of Supermarket Buyer Decisions (1975)New Product Distribution: An …The Determinants of Entry: A Study of the Canadian Manufacturing Industries (1974)The Determinants of Entry: A …A Model of Industrial Buyer Behavior (1973)A Model of Industrial Buyer B…Industrial Market Structure and Economic Performance. (1971)Industrial Market Structure a…Successful industrial innovations : a study of factors underlying innovation in selected firms (1969)Successful industrial innovat…MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY (1975)A New Approach to Consumer Theory (1976)Sources of Market Pioneer Advantages in Consumer Goods Industries (1985)The Economics of Product Variety: A Survey (1990)Mergers with Differentiated Products: The Case of the Ready-to-Eat Cereal Industry (2000)New Developments on the Oligopoly Front (1958)The Measurement of Cumulative Advertising Effects (1965)The Persistence of Profits: A European Comparison (1988)Explaining regional variation in business births and deaths: U.S. 1976?88 (1995)Entrepreneurial Survival (2006)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Models and Heuristics for Product Line Selection (1985)Analyzing Decision Making (1988)Determining the Appropriate Response to Evidence of Public Concern: The Case of Food Safety (1992)Thirty Years of Conjoint Analysis: Reflections and Prospects (2001)Discrete Choice Experiments Are Not Conjoint Analysis (2010)Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Consumer Trade-Offs and the Evaluation of Services (1995)Forecasting new product penetration with flexible substitution patterns (1998)Advances in Consumer Research (2025)Vendor selection criteria and methods (1991)Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research (2002)Understanding Customer Experience Throughout the Customer Journey (2016)National Culture and New Product Development: An Integrative Review (1996)National Culture and New Product Development: An Integrative Review (1996)The Contingency Value of Complementary Capabilities in Product Development (1999)Resource allocation in the new product process (1988)Econometric Analysis of Cross Section and Panel Data (2001)Does Foreign Direct Investment Increase the Productivity of Domestic Firms? In Search of Spillovers Through Backward Linkages (2004)Introductory Econometrics for Finance (2008)Sectoral patterns of technical change: Towards a taxonomy and a theory (1984)First-mover advantages (1988)Sources, Procedures, and Microeconomic Effects of Innovation (2000)The division of labour in innovation management (1989)Total Innovation Management: a novel paradigm of innovation management in the 21st century (2006)Green innovation transformation, economic sustainability and energy consumption during China’s new normal stage (2020)
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References

  • 1983Limited-dependent and qualitative variables in econometrics13,257 cited
  • 1971Industrial Market Structure and Economic Performance.6,267 cited
  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
  • 1973A Model of Industrial Buyer Behavior883 cited
  • 1978Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry869 cited
  • 1989Commercial Use of Conjoint Analysis: An Update788 cited
  • 1974The Determinants of Entry: A Study of the Canadian Manufacturing Industries345 cited
  • 1969Successful industrial innovations : a study of factors underlying innovation in selected firms236 cited
  • 1975Why new industrial products fail217 cited
  • 1988An integrative model of the new product development process An empirical validation206 cited
  • 1984New product strategies: What distinguishes the top performers?202 cited
  • 1981New Product Scenarios: Prospects for Success186 cited
  • 1975New Product Distribution: An Analysis of Supermarket Buyer Decisions150 cited
  • 1981Barriers to entry and competitive strategies150 cited
  • 1983The new product process: an empirically‐based classification scheme123 cited

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  • 1987Marketing Hype: A New Perspective for New Product Research and Introduction104 cited
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